Swot Analysis : The National Football League Essays

Swot Analysis : The National Football League Essays

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One of the most important tools an organization can use is a SWOT analysis. A SWOT analysis is comprised an in-depth look at an organization’s strengths, weaknesses, opportunities, and threats (Abraham, 2012). Internal to this analysis are strengths and weaknesses while external factors are opportunities and threats. In this paper, I will develop and detail a SWOT analysis on the National Football League (NFL). Specifically, I will illustrate each component of the SWOT analysis as it applies to the NFL as well as providing ways of improving viewership. While the NFL has a unique product, the true value is derived through advertisers capturing the attention of viewers watching televised and live games. In other words, while the NFL has no direct competition in terms of another football league, any product that detracts from viewership can be considered a competitor.
While football as a sport has been in existence since the late 1800s, the NFL, known then as the American Professional Football Conference was not officially founded until August of 1920. The first televised football was carried by the National Broadcasting Company in October of 1939. Approximately 500 viewers in New York were able to watch the game in the comfort of their own home (Profootballhof, 2016). From humble beginnings, the NFL has grown into a formidable giant in terms of revenue. In 2014 the NFL generated more than 7 billion dollars in revenue (Brady, 2015). The NFL offers a unique product known as American Football. Wildly popular, young children grow up watching and dreaming of someday being a player in the NFL. While there may be no direct competition in terms of competing football leagues, it does not mean football has is without competitors. ...

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...ficult to participate watching someone who holds different values especially when it comes to the treatment of women and children.
The NFL is a revenue generating empire. History is replete with examples of historic empires that were suddenly no longer relevant. With the perception of no competition in the fact there is only one U.S football league, the NFL must take a serious look at what the true competition is. The true competitor to the NFL is any other television programming that detracts from viewership. Conducting a look at internal and external influences is a must. If the NFL is to maintain and grow viewership, it must be proactive and examine the media available for viewing. A SWOT analysis can provide the NFL with a window to the future in terms of coming up with innovative ways of increasing viewership and attracting loyal fans.

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