Preview
Preview

Essay about SWOT Analysis: Should Under Armour Inc. Export to Brazil?

:: 9 Works Cited
Length: 1778 words (5.1 double-spaced pages)
Rating: Blue      
Open Document




- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Introduction
Created in 1996, Under Armour, Inc.’s principal business operations include the designing, marketing, and distribution of sporting apparel, footwear and accessories for men, women and youth. The company has engineered moisture-wicking fabric products, which come in many designs and styles for wear in virtually every climate. The firm seeks to provide a superior performance alternative product compared to traditional sportswear merchandise in the market. The HEATGEAR® products contain a microfiber blend fabric designed to draw off moisture from the body that helps consumers stay cool, dry and light. Consumers wear this product if temperatures are warm or hot and while working out in the gym. The firm continues to reinforce its mission to make all athletes better by growing worldwide with currently 19 offices around the world. Under Armour, Inc. utilizes its strong growth and revenues from the U.S. market space to help drive and support the company’s global ambitions. Ninety four percent of the net revenues for 2013 derived from U.S. sale revenues of $2,082.5 million.
Under Armour, Inc. should export its HEATGEAR® product brand into the Brazilian market. Brazil produces $351 billion retail sales in 2013. The country is the 10th largest market in the world as well as the 6th largest apparel and footwear specialist retailer channel in the world. The country will host two major events in the near future. The 2014 FIFA World Cup and the 2016 Summer Olympics will both take place in Brazil. The FIFA World Cup begins in June. The U.S. Commercial Service believes that the Olympics presents a profiting opportunity for U.S. exporters of sporting goods equipment and services.
Situational Analysis
In order to support Under Armo...


... middle of paper ...


...FIFA World Cup Despite adidas Sponsorship. Retrieved from Euromonitor Passport GMID database.
Euromonitor International. (2013, August). Sportswear in the US. Retrieved from Euromonitor Passport GMID database.
Under Armour, Inc. (2013). Annual report 2013. Retrieved from http://investor.underarmour.com/annuals.cfm.
Under Armour, Inc. SWOT Analysis. (2014). Under Armour, Inc. SWOT Analysis, 1-7. Retrieved from Business Source Complete, EBSCOhost.
United States. Department of Commerce. International Trade Administration. (2013, September) Doing Business in Brazil. Retrieved from http://export.gov/brazil/doingbusinessinbrazil/index.asp.
United States. Department of Commerce. U.S. Commercial Services. (2013, September) Sporting Good and Recreational Equipment Industry: A Top Export Prospect for Brazil. Retrieved from http://www.buyusainfo.net/docs/x_5277448.pdf



Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Essay on Brazil's Telemar Norte Leste S.A. - Introduction In this fast growing economy, the BRIC countries, which have shown drastic economic growth, are considered as being the future leader of global economy Khanna and Wilson (2005) due to continues emerging, large population, and countries are holding onto a lot of money which is considered as power in the future. Later in the essay to analysis the strategic solutions of Telemar (Brazil) and Gazprom (Russia) during the past five years by investing the company’s main issues and actions on the basis of products and services, key strategic solutions....   [tags: strategic solution analysis] 1025 words
(2.9 pages)
Better Essays [preview]
A Real Problem: Brazil's Currency Depreciation and Inflation Essay examples - 1. Introduction A decade ago, an American’s experience in Brazil may have included a trip to a soccer game, a visit to see the statue of Christ the Redeemer, and a many cups of the country’s famous coffee. For those that could afford it, this seemed like a desirable vacation destination. Again, with the exchange rate in 2003 at 3.5 reais to the dollar, this was a vacation only for those that could afford it. One might assume that this high exchange rate comes with a high standard of living and a high value of money for Brazil’s own citizens....   [tags: finanancial analysis] 1275 words
(3.6 pages)
Better Essays [preview]
1984, by George Orwell and Brazil, by Terry Gilliam Essay example - The book 1984 and the movie Brazil are very similar in some areas and different in others. The main characters in each story share almost identical traits, views and actions. Aside from the main characters being parallel, other aspects in the novel and movie are comparable. The two main subjects are depicted in each are government with absolute control and the people living under it. The novel and the movie portray how life or the future would look like if the government had absolute and complete control over citizen’s lives....   [tags: Similarities, Literary/Film Analysis]
:: 8 Works Cited
722 words
(2.1 pages)
Better Essays [preview]
Essay on Analysis of Cadbury Schweppes - Analysis of Cadbury Schweppes TABLE OF CONTENTS 1.0 INTRODUCTION………………………………………………………………..3 1.1 Definition…………………………………………………………………...3 1.2 Purpose…...………………………………………………………………...3 1.3 Sources of Data……………………………………………………………..3 2.0 MISSION STATEMENT……………….………………………………………..4 2.1 Peter Drucker's Questions………………………………………………….4 3.0 COMPANY 'S PEST ANALYSIS………..…...…………………………………5 3.1 Political……….…………………………………………………………….5 3.2 Economics…………..………………………...   [tags: Business Analysis] 1449 words
(4.1 pages)
Powerful Essays [preview]
Neoliberalism in Brazil Essay - In an article entitled “Resisting and reshaping destructive development: social movements and globalizing networks”, P. Routledge describes neoliberal development, “Contemporary economic development is guided by the economic principles of neoliberalism and popularly termed ‘globalization’. The fundamental principal of this doctrine is ‘economic liberty’ for the powerful, that is that an economy must be free from the social and political ‘impediments,’ ‘fetters’, and ‘restrictions’ placed upon it by states trying to regulate in the name of the public interest....   [tags: Brazil]
:: 4 Works Cited
1298 words
(3.7 pages)
Strong Essays [preview]
Essay on Analysis of Yummy Dunkin Donuts - INTRODUCTION Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts and was founded in 1950. It all started out when the founder of Dunkin’ Donuts made an investment of $5,000 to start out a company named Industrial Luncheon Services. The company delivers snacks and meals during coffee breaks for customers living in the borders of Boston. The company was a success and William Rosenberg decided to open his very first shop that sells coffee and donuts called the “Open Kettle”....   [tags: coffee, fast food, competition] 2152 words
(6.1 pages)
Term Papers [preview]
Why Tanzania should be chosen as the country to host the Captivating Captions call center - In an effort to further the success of Captivating Captions, the company seeks to open a customer call center where wages for customer service representative is significantly lower than those paid to workers in the United States in geographic regions that we are doing business. Upon completing a situation analysis of the environmental factors that play a role in achieving such a business venture, The Republic of Tanzania was chosen as the country for a possible call center. Tanzania has been noted as being one of Africa’s “best countries in terms of GDP growth and attracting foreign direct investment”....   [tags: Global Business, Communications]
:: 4 Works Cited
1245 words
(3.6 pages)
Better Essays [preview]
Analysis of Disney Expansion in Brazil Essay - Brazil is the largest country in South America with a population of approximately 198.7 million in 2012, according to World Bank. It is also the world’s fifth largest country, by geographical area and by population (FIND SOURCE). Brazil’s capital, Brasilia, stands southeast of the country and their official language is Portuguese. Brazil is currently using Brazilian real as their currency. Brazil is a federal republic government with 26 states and 1 federal district. Much like the United States, Brazil’s government is divided up into an executive, legislative, and judicial branch....   [tags: brazil, brazilians, disney] 677 words
(1.9 pages)
Better Essays [preview]
Country Analysis Of Brazil (Cultural Circumstances) Essay - Introduction Brazil is both the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both area (more than 8.5 Mio. km2 ) and habitants (appr. 190 million). The largest city is Sao Paulo which is simultaneously the country's capital; official language is Portuguese. According to the WorldBank classification for countries, Brazil - with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrializing country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico....   [tags: Geography Brazil Research Paper Analysis] 1243 words
(3.6 pages)
Strong Essays [preview]
Essay on Brazil's Fiscal and Financial Monetary Analysis - The Brazilian central bank is called the Banco Central do Brasil (BACEN). The BACEN is in charge of monetary policy, protecting the stability of the buying power of the national currency, and the creditworthiness of the financial system. The central bank is the main monetary authority in Brazil and can function fully independently, unlike most countries central banks. Also the BACEN is responsible for both the national economy and the national currency. However, the government supervises the BACEN in order to check that nothing irregular is occurring....   [tags: brazil's economy, bacen, brazil's central bank]
:: 13 Works Cited
1192 words
(3.4 pages)
Strong Essays [preview]