Swot Analysis Of P & G

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STRATEGIC MANAGEMENT
“Strategic management is the process of managing the pursuit of organizational mission while managing the relationship of the organization to its environment” (James M. Higgins). Strategic Management as the process of administering a company or business such that it continuously formulates, adjusts and implements strategies. It also helps the management in decision making.

STRATEGIC ANALYSIS OF P&G
 SWOT ANALYSIS
 PEST ANALYSIS
 PORTER’S FIVE FORCE MODEL

I.SWOT ANALYSIS http://mahasagarpublications.blogspot.in/2014/04/procter-gamble-company-p-swot-analysis.html

STRENGHTS

A) Strong focus on Research & Development

P&G has strong Research & Development capabilities. Its annual R&D budget is about $2 billion which supports 8000 engineers and scientists at 25 research centres in 12 countries. Moreover, P&G also involves external innovation parteners to boost its internal innovative …show more content…

OPPORTUNITIES

Increasing number of Stores in India

India is one of the major market of the company. P&G’s distributor network has covered 4.5 million stores in just five years. Moreover, in India, the company presents in merely eight different categories, as opposed to 21 categories in US. This provides an opportunity to the company to enhance its market share as well as to expand.

Expansion in Developing Markets

The business of the company is driven mainly by three basic demographic factors. The factors are: household information, population growth and household income growth. These factors are driving strong growth in big markets like China and Russia. The company is using its portfolio of leading brands to attract and build a big network of distributors. Currently its distributor network in China reaches about 800 million. In Russia, it has access to 80% of the population. Therefore, by expanding networks, P&G has an opportunity to enhance its market share and expand its growth

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