Swot Analysis On Marketing Automation Essay

Swot Analysis On Marketing Automation Essay

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itracMarketer vs. Hubspot
Compare Marketing Automation
More Features. More Affordable. ItracMarketer is Spot-On!

Marketing Automation for all Price levels
Centralized and Local Marketing Automation for distributed organizations
Unlimited Emails
Efficient Survey Builder
Anti-Spam Compliance

Hubspot is an established Marketing Automation Software provider featuring inbound lead generation capabilities to businesses but these services come with a premium price tag, lack some features and do not meet the needs of more sophisticated organizations requiring local marketing automation support.
Cost Effective Marketing Automation
While the Hubspot software allows standard email marketing features such as template editors and campaign reports to all clients, its marketing automation feature is strictly available to clients belonging to higher price levels. So if you are looking to adopt an automation platform with a cost effective price tag, consider itracMarketer.
All of itracMarketer 's clients enjoy easy to use automation capability which gives them the ability to perform their marketing operations in a consistent and efficient manner. Why compromise on marketing automation 's seamless functionality for lower price when you can have both?
Centralized and Local Marketing Capabilities
Hubspot is a platform more suited for small businesses or business with only one location rather than multi-location or distributed organizations due to its lack of localized marketing features. itracMarketer, however, successfully caters to medium, large or enterprise businesses by providing features to personalize and localize their marketing messages through asset management, approvals, permission management and centralized marketi...


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...er or lead profiles which can be used to trigger follow-up processes or automated nurture sequences.
Comprehensive Email Permission and Preference Management
Anti-Spam and Privacy Laws are becoming increasingly important in some countries (like Canada), and have even made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs). Since failing to comply with this type legislation can put you at a substantial legal and financial risk, itracMarketer offers you an easy solution with their Anti-Spam Compliance Manager and CASL function. With this tool, you can automate the task of tagging and tracking individual contacts and expiration dates in your database seamlessly.
While Act-On does respect these legislations regarding consent, it does not however, offer any compliance mechanisms in its software.

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