SWOT Analysis of The Retail Zoo Company

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SWOT Analysis of The Retail Zoo Company

Executive Summary

The following report provides an analysis and evaluation of the internal and external environments of the company Retail Zoo, however the main focus is on one of their franchises Boost Juice. A SWOT Analysis is a useful tool in producing a new product, it helps determine the company’s future “opportunities from its strengths and will protect its weaknesses and strengths from external factors”.(Bensoussan, BE & Fleisher,CS, 2008).

The information in this report comes from databases, financial articles, company reports, books and academic journals. Boost Juice is a successful business however there are many threats and weaknesses that influence the company’s overall performance. A reduction in sales and limited multimedia advertising are factors that have affected Boost Juice’s ability to create and further develop products. However in addition to this, Boost Juice has many strengths and opportunities that have a positive influence on the company. Iconic Branding and Growth have allowed Boost to open its doors to new markets and introduce new products into the business.

Introduction

Retail Zoo Pty Ltd is an Australian non government company that has approximately 450 employees. The company operates 2 major food and beverage franchises Boost Juice and Salsas Mexican Grill. Boost juice was founded in 2000, there are now 190 Boost Juice Bars situated in Australia and another 50 are located globally across New Zealand, UK, Chile, Kuwait, Singapore, Indonesia and Thailand. The major shareholders who have invested money into Retail Zoo are Allis Investments, The Riverside Comapany and Macquarie. (IBIS World, 2013).The main objective of Boost is to “become one ...

... middle of paper ...

...ng this product on facebook or other internet mediums will persuade consumers into buying and trying this new product. This weakness can be turned into an opportunity, this because social media is a powerful resource that can attract customers and brand products throughout all global markets.

S-O

Tea is a beverage which can be sold throughout Australia and global countries. The fact that tea is a healthy alternative to sugary sodas or energy drinks full of caffeine is an advantage for Boost Juice. Boost is able to sell this product world wide as it is cheap to produce and consumers in all countries would be interested in purchasing this product. Selling tea in international markets will allow Boost Juice to expand its doors to new consumer markets, this will influence Boost’s overall market share and profitability.

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