Mission Statement
The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all that are part of this organization. On and off of the court, we aim to achieve our mission by working hard to emphasize our core values: community, diversity, excellence, transparency, revolutionary and humility.
Vision Statement
To achieve excellence on and off the basketball court, the Portland Trail Blazers have five unique pillars that help establish a clear and precise vision that helps achieve the Trail Blazers mission statement. The Trail Blazers five pillars are: People, Partners, Profit, Potential and Planet.
People. The Trail Blazers are about diversity. Having a diverse and culturally different background of consumers, which helps build a product that has many voices and ideas.
Partners. The Trail Blazers carefully select who is attached with our brand and whom is included as “Official of the Portland Trail Blazers”. Trail Blazers partners and sponsors must display similar values as their mission statements, vision statements, work histories must align with what the T...
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...Retrieved February 20, 2014, from http://www.nba.com/blazers/contact/front_office
HoopsHype - NBA Salaries - Portland Trail Blazers. (2014). Retrieved February 19, 2014, from http://hoopshype.com/salaries/portland.htm
How to Create Mission and Vision Statements: Examples and Guidance. (2011, June 21). Retrieved February 20, 2014, from https://www.youtube.com/watch?v=HLVlZwkZGt4&feature=player_embedded
make it better Programs | THE OFFICIAL SITE OF THE PORTLAND TRAIL BLAZERS. (2014). Retrieved February 20, 2014, from http://www.nba.com/blazers/make_it_better_programs.html
Moda Health — Provider of Group and Individual Dental and Medical Insurance Plans. (2014). Retrieved February 20, 2014, from https://www.modahealth.com/
SportStream | THE OFFICIAL SITE OF THE PORTLAND TRAIL BLAZERS. (2014). Retrieved February 19, 2014, from http://www.nba.com/blazers/sportstream
Likewise, a quote in an article regarding mission statements, in my opinion, sums up the idea of what a mission statement should be about perfectly; “Mission statements usually provide a lighthouse that the company culture can look back to when the company loses track of itself” (Reeves, 2015).
After experiencing the many changes that downtown Oklahoma City has gone through, it is easy to say that the Oklahoma City Thunder establishment has played a huge role in making it all happen. If one compares the condition that Oklahoma is in now to the condition it was in 8 years ago, major differences will be shown, because of the involvement of the Thunder. Oklahoma is now on the map with much recognition from the Thunder and also the state is a better community, spreading joy and friendliness because of the involvement the Thunder has put in.
Nike is a major power structure in the global economy, a financial land marketing powerhouse. On every level, they practice diversity, they are socially responsible, and Nike gives back to those who are less fortunate. Nike seems to keep improving on every level of business there innovative and never seem to stop looking for new ideas to keep the consumer excited waiting to see what next. Financially Nike has come from nothing five hundred dollars and an idea. This is what America is made of entrepreneurial-minded individual, which believes in an idea and make it come true with just a few dollars.
Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the
Michael Jordan once said “I will not let anything get in the way of me and my competitive enthusiasm to win”. This have help people of all ages get through their burdens and do something they love instead of doing some negative. For many people basketball has become more than a game, it’s the way of life. The American game of basketball has traveled now, it’s played by more than 250 million people worldwide.
In overtime, behind and with little time on the clock Oklahoma City’s Russell Westbrook sinks an off balanced three and pushes the Thunder past the Golden State Warriors 113-112. This happened on November 29th, 2013 but 9 years prior this was all a dream of the people in Oklahoma City. It all started on August 29, 2005 when hurricane Katrina released hell on New Orleans. Most of New Orleans was destroyed by flood waters. This caused the New Orleans Hornets to temporarily relocate to Oklahoma City. They played in Oklahoma City for two seasons before New Orleans was able to host them again. These two seasons created national attention toward Oklahoma City for the great fan base and prospective city for a new team. A group of Oklahoma City investors led by Clay Bennett buy the Sonics franchise. After the 2007-2008 season the Seattle Super Sonics file relocation papers to relocate to Oklahoma City. When they get to
“The odds of a high school basketball player making it to the “next level” to play college basketball (DI, II, or III) is slim. In fact, only 3.4% of high school players go on to play college basketball. Taking it even further, only 1.2% of college basketball players go on to get drafted in the NBA” (Winters, 2016). There are two types of players in the game. There are the kids who play basketball because they are athletic, and all they are seeking to gain is the recognition and awards. They want to be known. Those players are self-centered, they do not play for the team, and generally don’t play because they love the game. These are the types of players who don’t usually go on to play at the next level. On the other hand, there are the players that absolutely dedicate their life to the game of basketball just because they love the game. That is what coaches are looking for in a player, and that is the kind of player I am striving to be.
For the past twenty-five years, we have seen one of the most popular brand sayings become a part of our daily life. Nike started its “Just Do It” campaign in 1988 with the simple commercial advertisement of an 80-year-old man, Walt Stack, who runs seventeen miles each morning. This campaign is said to be one of the simplest slogans, but yet one of the most effective ones. While athletic apparel companies are struggling to captivate the attention of potential buyers, Nike has influenced the minds of its consumers with three simple words. As a consumer, we are persuaded though this campaign by several high-profile athletes throughout the years such as, Ken Griffey Jr. and Michael Jordan in the 90’s to Tiger Woods and the Williams sisters in the 2000’s. After too many celebrity scandals, Nike decided to campaign their “Just Do It” ads with everyday athletes. The media has interpreted the ‘Just Do It’ ads in many different forms, but mainly contributing a negative connotation with the athletes Nike selects and their irresponsible behavior. Ethically, this advertisement has been provided a confidence boost to a younger generation. Whether it was bad or good, this has been the outcome from this campaign.
Currently, Nike is the world’s leading innovator in athlete footwear, apparel, equipment and accessories. The company has had many successes since its’ beginning such as being named the No. 1 Most Innovative Company in Fast Company magazine’s annual ranking of the world’s top 50 innovators in February 2013, being awarded top honours by the Corporate Register Reporting Awards (CRRA) for Innovation in Reporting and Best Overall Report in April 2013 and also having Nike VP of Sustainable Business & Innovation, Hannah Jones, honoured as one of the three recipients of the 2013 C.K. Prahalad Awards, a prestigious award giving to companies, individuals and...
The creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
...sponsible for assisting thousands of players reach different levels of basketball that has helped build the game of basketball. This in turn has spurred an economic impact in the sense that it has led to the construction of infrastructure like stadiums and eventually other amenities like hotels, roads, and security. In addition, it generates revenue through ticket sales, and advertising. It has also helped in providing employment opportunities (Impact Basketball Camp Programs).
Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and
We all know the slogan, "Just Do It," that Nike developed to sell its products. But just do what?
Nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience that influences them to purchase the Nike sportswear. (MichaelSam85, 2011)
Today’s society aims to keep kids off the streets and to get them into good environments. This goal is easily achievable with a 75 inch, symmetrical, orange globe—a basketball. The Federation of International Basketball Associations, or FIBA, states that over 450 million people in the world, from professionals to amateurs, play the game of basketball. The popularity of basketball is skyrocketing in the 605 with the help of two prosperous colleges in the city: The University of Sioux Falls and Augustana University. I play ball for the USF Cougars and am just one of the fourteen members who strongly believe in the motive to serve. Therefore, creating programs to help children in need around the area through basketball activities would be largely