Organization History and Mission Statement
The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified product portfolio also. The mission of coca cola is ‘to refresh the world, to inspire moments of optimism and happiness and create value and make a difference’.
Organizational Strengths and Weaknesses
Coca Cola’s first main strength is its diverse product portfolio. The products in its portfolio include Coke, Fanta, Sprite, Kinley, Limca and many other subsidiary brands. All of these brands are highly popular. Coca Cola sells various products that are different in taste and suit the preference of all its customers. (Coca-Colahellenic, n.d.) It is the diverse product portfolio that drives the popularity of Coca Cola high as it has one or more products to suit everyone’s taste. The large portfolio contains a large variety of flavors and types of drinks. It is a distinctive competence because having a product portfolio as diverse as that of Coca Cola is not easy and any other brand will find it difficult to imitate.
Another big strength of Coca Cola is its global reach. Coca cola sells its products ac...
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...here it still has no presence like snacks and foods. (Martin, 2007)
Martin, A. (2007, May 26). Does Coke Need A Refill?. The New York Times. Retrieved May 12, 2014, from http://www.nytimes.com/2007/05/27/business/yourmoney/27coke.html?pagewanted=all&_r=0
Mesler, L. (2013). Groups blame Coca-Cola for childhood obesity. In WbalTV. Retrieved May 12, 2014, from http://www.wbaltv.com/health/groups-blame-cocacola-for-childhood-obesity/22570318
Our Company - The Coca-Cola Company. (n.d.). The Coca-Cola Company. Retrieved May 11, 2014, from http://www.coca-colacompany.com/our-company/
Our product portfolio. (n.d.). Product Portfolio. Retrieved May 12, 2014, from http://www.coca-colahellenic.com/aboutus/productportfolio
Robbins, S. & Coulter, M. (2014). Management (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
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