Swot Analysis Of Procter And Gamble Essay

Swot Analysis Of Procter And Gamble Essay

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Introduction

Through innovation and consistency, Procter and Gamble (P&G) has created some of the most dominant brands across several markets. They have been fully committed to their mission of improving lives in small, but meaningful ways for several years, and have been rewarded for their excellence with loyal customers and high brand recognition. No other company has been able to produce as many top quality products as P&G with as high a success rate. Therefore, investing in Procter and Gamble is a sound decision with potential for great return.

Company Information

Brief Description of P&G

Founded in 1837 by William Procter and James Gamble, Procter and Gamble began as a simple shop in Cincinnati, Ohio that originally sold soap and candles. Today, P&G is one of the most dominant firms on a global scale, and has been the number one company in the household and personal care industry for many years. P&G offers top quality brands in several markets, and 22 of those brands have made over $1 billion dollars in annual sales (Our History). Some of their most successful brands include Tide, Dawn, and Pampers.

Market position/growth potential

It is no secret that Procter and Gamble is at the top of its industry, but what consumers do not always see is how much goes into maintaining that position. P&G’s brands are sold globally and many are top sellers in their market. However, there are multiple brands that are not experiencing the wild success that Tide and other leading products did.

That being the case, Procter and Gamble has decided to shed over half of its brands in order to re-focus their attention on their top performers. This decision will leave P&G with roughly 70 brands that account for 90% of its $83 billion in annual...


... middle of paper ...


...children and mothers everywhere, and P&G is hoping to have the product available in hospitals across the United States and Canada by the end of 2016 (Pampers Delivers Its Smallest Diaper Ever, 2016).

Conclusion

Procter and Gamble’s commitment to improving lives has been expressed through all of their products, with Tide, Dawn, and Pampers standing as prime examples of consumer satisfaction. CEO David Taylor is ensuring that these brands, as well as other top performers, are receiving the attention they need in order to continue their success and maintain customer loyalty. Meanwhile, investors are intrigued by the potential growth P&G has now that they do not have to focus on so many smaller brands, and are confident in positive results. With the plans they have set in motion, Procter and Gamble remains a sound decision for investors with potential for great returns.

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