Through innovation and consistency, Procter and Gamble (P&G) has created some of the most dominant brands across several markets. They have been fully committed to their mission of improving lives in small, but meaningful ways for several years, and have been rewarded for their excellence with loyal customers and high brand recognition. No other company has been able to produce as many top quality products as P&G with as high a success rate. Therefore, investing in Procter and Gamble is a sound decision with potential for great return.
Brief Description of P&G
Founded in 1837 by William Procter and James Gamble, Procter and Gamble began as a simple shop in Cincinnati, Ohio that originally sold soap and candles. Today, P&G is one of the most dominant firms on a global scale, and has been the number one company in the household and personal care industry for many years. P&G offers top quality brands in several markets, and 22 of those brands have made over $1 billion dollars in annual sales (Our History). Some of their most successful brands include Tide, Dawn, and Pampers.
Market position/growth potential
It is no secret that Procter and Gamble is at the top of its industry, but what consumers do not always see is how much goes into maintaining that position. P&G’s brands are sold globally and many are top sellers in their market. However, there are multiple brands that are not experiencing the wild success that Tide and other leading products did.
That being the case, Procter and Gamble has decided to shed over half of its brands in order to re-focus their attention on their top performers. This decision will leave P&G with roughly 70 brands that account for 90% of its $83 billion in annual...
... middle of paper ...
...children and mothers everywhere, and P&G is hoping to have the product available in hospitals across the United States and Canada by the end of 2016 (Pampers Delivers Its Smallest Diaper Ever, 2016).
Procter and Gamble’s commitment to improving lives has been expressed through all of their products, with Tide, Dawn, and Pampers standing as prime examples of consumer satisfaction. CEO David Taylor is ensuring that these brands, as well as other top performers, are receiving the attention they need in order to continue their success and maintain customer loyalty. Meanwhile, investors are intrigued by the potential growth P&G has now that they do not have to focus on so many smaller brands, and are confident in positive results. With the plans they have set in motion, Procter and Gamble remains a sound decision for investors with potential for great returns.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Founded in 1807, Procter & Gamble is a world renowned company because of their quality brands and their long standing rapport with their consumers. William Procter and James Gamble were two different individuals who met by chance through their marriage of two sisters in Cincinnati Ohio. William Procter was a candle maker while James Gamble was a soap maker. They were prompted into a business partnership by their father-in-law and thus in 1837, Procter & Gamble was born. Despite the economic hardships is the United States in 1837 Procter & Gamble had their eyes set on the future.... [tags: SWOT Analysis P&G]
1447 words (4.1 pages)
- External Analysis: The PESTEL framework: The PESTEL framework provides a comprehensive list of influences on the possible success or failure of particular strategies. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Politics highlights the role of the Governments; Economic refers to macro-economic factors such as exchange rates, business cycles and differential economic growth rates around the world; Social influences include changing cultures and demographics for example aging populations; Technological influences refer to innovations such the Internet, nanotechnology or the rise of new composite materials; Environmental stands specifically for ‘green’... [tags: external, internal and SWOT analysis]
1694 words (4.8 pages)
- Abstract The purpose of this research paper is that to present the difficulties Procter & Gamble faced in the early 1980¡¦s due to a correlation between the company¡¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical issues relevant to this case within a SWOT analysis.... [tags: essays research papers]
2253 words (6.4 pages)
- COMPANY DESCRIPTION In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care.... [tags: Toothpaste, Procter & Gamble, Marketing]
1531 words (4.4 pages)
- I have chosen my website based on my future profession which deals with wholesale, imports, and exports on a national and international level. The website I have chosen is http://us.pg.com, or Procter & Gamble’s United States website. People are very familiar with Procter & Gamble’s brands, just not with the company itself. P&G’s more well known brands, to name a few, include Swiffer, Bounty, Charmin, Dawn, Febreeze, Gillette, Head & Shoulders, Old Spice, and Tide. P&G’s website contains many useful sections that a customer will find useful when looking more into the company that makes his or her products of choice.... [tags: Color, Green, Procter & Gamble, Color wheel]
1179 words (3.4 pages)
- Procter & Gamble has many household brands that range from detergent to cologne, with one goal in mind – improving the lives of the world’s customers. The company is in business to provide branded products of superior, consistent quality for many parts of your life where consistency and value are important – from razors to tampons –creating a relationship with their customers in the process. With a market capitalization of over $190 billion, Procter & Gamble operates in countries around the world and owns a range of strong brands such as Head & Shoulders, Olay, Pantene, Gillette, Crest, Dawn, Tide and Febreze.... [tags: Procter & Gamble, Brand, Brand management, Better]
929 words (2.7 pages)
- 4. COMPETITOR ANALYSIS The key competitors for Tagerty are – Proctor and Gamble, Coty Canada and Unilever. Proctor and Gamble is a multinational company and in 2015 with 35% value share, it was leading men’s cosmetics market. It held 67% value share in men’s grooming. Companies success is attributed to its Gillette- a leading Brand in Men’s shaving category. With new innovations which are supplemented by large marketing campaigns, a company had maintained its powerful position of Brands. Such as Fusion ProShield razors were launched by Gillette in 2015.(reference) Coty Canada stood second in line after Proctor and Gamble.... [tags: Marketing, Competition, Brand, Marketing strategy]
882 words (2.5 pages)
- Procurement: Recently, Procter & Gamble has made a number of important decisions regarding how they handle procurement and purchasing for different raw materials and components. One very important decision that has radically changed the P&G organization is their implementation of a Supplier Environmental Sustainability Scorecard in mid 2010. (Greenconomist) This Sustainability Scorecard was a precursor to a larger sustainability initiative in late 2010, and had the goal of encouraging suppliers to improve across the board.... [tags: Business Analysis ]
1355 words (3.9 pages)
- The existing and potential market competition would be companies such as Unilever, who make such soaps as Dove and Axe. Another company that would be competition is Proctor and Gamble, who make such soaps as Olay and Old Spice. Other big name competitors include L’Oreeal and Johnson and Johnson. However, these well-known companies would not be my only competition. Other people who make handcrafted soap as a hobby, or who try to sell it from their homes would be considered competition as well. Unilever has been around since the 1890s.... [tags: Procter & Gamble, Marketing]
1480 words (4.2 pages)
- Proctor & Gamble The alarm sounds bright and early at 7:30 am, you fall out of bed, stumble down the hall Crest toothpaste in hand, brush your teeth, grab your school bag and your off to class. Fast forward to 12:00 pm—lunch. You get a scrumptious Italian hoagie—hold the mayo, extra oil—from Joegies and a can of Sour Cream and Onion Pringles. Later that night you notice a nice big oil stain on your Abercrombie & Fitch shirt from your delicious hoagie you had for lunch—time to do the laundry.... [tags: Proctor Gamble Business Papers]
2002 words (5.7 pages)