SWOT Analysis of Netflix's Social Media Techniques Essays

SWOT Analysis of Netflix's Social Media Techniques Essays

Length: 1180 words (3.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content.

Insert mandate & overview


For B2B Investor relations, Netflix uses Youtube and has a link on their social media disclosure site. For their B2C Netflix has a general community blog which began in May of 2007. Joris Evers, Director of Corporate Communications at Netflix routinely posts updates to this blog as well as Michael Spiegelman, Director of Product Innovation, and Greg Peters, Chief Streaming and Partnerships Officer, who release updates on innovative features enhancing current applications which shows that customers that their concerns are being heard without a doubt, and allows for incessant feedback and suggestions.
The tech blog outlines the perspectives, decisions and challenges regarding the software used to create the Netflix service. By going into detail it explains the company’s approach to outages by building software to combat, minimize and prevent downed service and illustrates open sourcing initiatives. Netflix makes known the common metric used and reveals applications like Hystrix and Chaos Monkey as well go in depth to elucidate the AAS reactive auto scaling model and has no hesitation about revealing cases not addressed by it, like outages and variable traffic patterns; However, implementing complimentary technology in a way that promotes synergy enables Netflix to handle unexpected needs efficiently. This section also opens its doors to potential IT professionals that are interested in tackling problems through employment opportunity.

... middle of paper ...

...rds to available streaming content
Using leaders of YouTube with a large subscriber base and grouping them together for a joint effort media campaign, is proving itself very innovative. An excellent example is Hannah Hart, DailyGrace and Mamrie Hart collaborating for ‘movie night” where they get together and watch a movie on Netflix and discuss, they ask you to get a membership with Netflix (using offering a coupon code to get a free month upon subscribing to their youtube channel) and everyone watches together in real time, their request reaches around 670,000 views. This also leads to a discussion on Facebook and Twitter about what they just did. It’s like having a personal movie theatre with all of your online friends.
This is how Netflix is effectively using its competitors to leverage lead generation to the next level.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Media: Is It Really all the Truth? Essay

- Malcolm X once said “The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” In 1990, fifty-nine year old Delbert Ward was accused of killing his brother Bill Ward. Delbert was one of four brothers who lived on the family’s land operating a small farm producing milk from cows. During and after Delbert’s trial, loads of media preyed upon the ill-educated man and the village like vultures....   [tags: bias, discrimination, mass]

Better Essays
768 words (2.2 pages)

Analysis of Netflix Social Commerce Strategy Essay

- The following essay will analyze Netflix Company’s social commerce strategy. It includes the definition of social commerce, company history, social commerce strategy that the company is engaging, the effect of social commerce for the company and measuring social commerce success of the company. Below, brief definition of social commerce and the company history. Social Commerce The increased interest of social media usage has led numbers of company and business to provide new experiences for their customer to leverage media platforms to make more efficient and effective purchases (Rad, 2010)....   [tags: brand awareness, social media, DVD]

Better Essays
1491 words (4.3 pages)

Netflix and Facebook: A Case Study Essay

- Introduction The ability for marketers to make use of user generated content from social networking sites such as Facebook enhances the chances of developing personalized and targeted advertisements and promotional content to specific customers, thus increasing profitability through acquisition of larger market share and competitive advantage. Targeted, personalized and interactive marketing helps to increase customer retention and enhances customer loyalty making a company’s products and services increasingly irresistible leading to repeat purchases and higher profitability as well as reduced customer servicing costs....   [tags: Netflix, Facebook]

Better Essays
1379 words (3.9 pages)

Hiring People: Strategies and Techmiques Essay

- What strategies and techniques will be most effective in filling each position. Will you use an Internet posting. A recruitment service. Something else. In examining the three jobs posting listed n the handout as an Hr PERSON the strategy that I would employ for the position of the Call Center Representative- Outbound would be targeted at the younger audience. Given the educational qualifications are for a HS diploma with 1 to 2 years experience, targeting this audience would help to eliminate receiving several CV/resumes from overqualified applicants....   [tags: recruitment, social media, target, CV]

Better Essays
550 words (1.6 pages)

Facebook : The Popular Social Media Essay

- Instagram is one of the most popular social media websites. It is unique as this is a site where you do not use words or phrases for communication; instead pictures and high-quality images are posted and talked about. Visual marketing is among the most popular internet marketing trends now, and Instagram fulfills that criterion at its best. Many internet users and brand owners use Instagram for promoting their products and marketing their services so that they can communicate effectively with their customers....   [tags: Marketing, Social media, Social media marketing]

Better Essays
1046 words (3 pages)

Essay Social Media And The Media

- In past history, print media, such as newspapers, flyers, and brochures, were considered the only form of media for Back in the day , print was the only form of media for the longest. Then , radio and television emerged and people were exposed to way more culture including , sex , violence and the idolization of celebrities. As technology advanced, the internet was born and information was being spread at a more rapid rate to more people. The internet influences the growth and spread of media, and eventually gave the power of media transfer to the people, now publishers and stations are no longer in control of the media and its information....   [tags: Social media, Twitter, Newspaper, Media]

Better Essays
1249 words (3.6 pages)

Social Media As A Culture Of Connectivity Essay

- When Van Dijck describes social media as a “culture of connectivity”, she wants to explain how social media is all about connections. Through social media, there are millions of connections being made every hour whether it be peer-to-peer or through third parties. Using Facebook as an example of a “culture of connectivity”, it can be explained through the sheer nature of Facebook. Facebook is fueled by its users and its user connectedness. The interface presents the user with interactions such as their news feed, wall, tagged photos, and “People You May Know”....   [tags: Social media, Facebook, Sociology, Twitter]

Better Essays
761 words (2.2 pages)

Gender Media And Social Media Essay example

- INTRODUCTION Ninety percent of American young adults (ages 18 to 29) use social media (Pew Research Center, 2015). According to Pew Research Center (2015), women are more likely to use social media than men. It is important, then, to consider the impact of young females’ presence on social media networks such as Instagram, Twitter, and Facebook and how these platforms influence decision making processes. RESEARCH TERRITORY Literature in this field has addressed the relationship between a female’s social media use and her perception of self (i.e....   [tags: Social media, Sociology, Research]

Better Essays
964 words (2.8 pages)

Social Media Marketing : Marketing Essay examples

- According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation....   [tags: Marketing, Social media, Social network service]

Better Essays
1157 words (3.3 pages)

Netflix Essay

- Netflix 1. Blockbuster was able to create a strong position in the traditional video rental industry due to a couple of factors. It was initially based on the idea that “movie rentals were largely impulse decisions.” With this being the case, the assumption was that consumers would want the newest releases. In order to cater to this, Blockbuster grew quickly in order to expand geographically and to increase share in existing markets. The size of Blockbuster became its major source of advantage....   [tags: Case Study Business Model Netflix]

Free Essays
1105 words (3.2 pages)