Mumford and Sons Concert - SWOT Analysis
On September 11th, 2013, Mumford and Sons played a concert in Simpsonville, South Carolina at the Charter Amphitheater in Heritage Park. The Grammy Award winning folk-rockers, known for their hits “I Will Wait” and “Little Lion Man”, were joined and supported on the lineup by fellow British music groups The Vaccines and Bear’s Den.
I purchased a General Admission Lawn ticket for $35, well over a month before the day of the show. Right after I heard that Mumford and Sons, one of my favorite bands, were coming to my hometown I knew I had to attend the show no matter what. My excitement continued to build as I kept hearing about the show on the radio, seeing commercials on television, and hearing all my friends talk about it.
On show day, the gates of the venue opened at 5:30 PM, and the first band took the stage around 7:15 PM. I was very impressed by the supporting bands on the lineup, but was very anxious to see the headliners. Mumford and Sons finally took the stage around 9:30 PM. They played an unforgettable set of songs and closed out the night by performing a special rendition of “Come Together” by The Beatles. They let the crowd sing along a cappella and it was the perfect ending to a perfect evening.
The strengths for this event definitely seemed to outweigh the weaknesses. To start with, this concert hit sold-out status several weeks before the actual show date, which means people were really excited about it. On top of that, the show set a new attendance record at Charter Amphitheater, which holds a capacity of just under 15,000 people. Promoters and event producers in the Upstate, South Carolina area are not really known to get bigger up-and-coming bands, instead usu...
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...example, the stage collapsed during a Sugarland concert, which killed seven people and injured over fifty more (Chapman, 2012). Other stage collapses have occurred at a Radiohead concert in Toronto, a Cheap Trick concert in Ottawa, and the Pukkelpop Festival in Belgium.
I’ve attended over one hundred concerts in my life and this one was definitely up there for me in terms of excitement and quality. I’m originally from Greenville, so it was really cool to see a band that I actually like playing near my hometown. I would usually have to drive somewhere else to catch a show like that. I truly feel that this event set a precedent for what’s to come for the future music scene in the Upstate, and I’m excited to watch it take off from here.
Chapman, Sandra. “Indiana State Fair: Collapsed stage didn’t meet code.” WTHR News 13. Web. April 12, 2012.
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