Swot Analysis Of Green Mountain Coffee Essay

Swot Analysis Of Green Mountain Coffee Essay

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Keurig Green Mountain in many ways has delivered on all of key goals and priorities. Green Mountain Coffee (GMC) has welcomed a significant number of new brands into the Keurig® family; launched the Keurig® 2.0 system and accelerated new product innovation; implemented continuous productivity and efficiency enhancements throughout the company’s operations; and began the process of globalizing the Company with the launch in the U.K. At the same time, we generated significant value for shareholders by investing behind organic growth and returning nearly $1.2 billion to shareholders via dividends and share repurchases.

Green Mountain Coffee (GMC) is a consumer inspired and values driven Technology Company in the beverage business. By changing the way consumers prepare and enjoy their coffee in the morning, not only revolutionized a very large beverage category. GMC is now envisioning new beverage categories and possibilities for Keurig® in their homes. GMC has empowered more than 20 million U.S. households to drink for themselves with a technically complex yet intuitively simple Keurig® beverage system that offers unmatched choice and quality. According to IRI, Keurig® system now accounts for 30% of the U.S. coffee business at retail.

fiscal 2014, GMC reported net sales of $4.7 billion, an increase of 8% compared to a year ago, driven by 11% currency resulting in a neutral growth of in the core Keurig® beverage system business. Keuring sold a record 10.4 million Keurig® system brewers in the fiscal year, and saw a $417 million, or 13%, increase in total portion pack net sales with an 18% volume increase. By focusing on driving profitable growth, profits grew faster than revenue in fiscal 2014. Gross profit for the year increased 1...


... middle of paper ...


...y be converted into cash.


GMC reported fiscal year 2014 net income resulted in $ 597,414. When you subtract fiscal year 2013 $ 484,103 the difference results in 113,311 divided by fiscal year 2013, $ 484,103 resulting in a 23% increase in net income. In addition, fiscal year 2014 cost of sales resulted in 2,891,820. When you subtract fiscal year 2013 cost of sales 2,738,714 equals 153,106 divided by fiscal year 2013, 2,738,714 results in a 6% increase in cost of sales. Based on generally accepted accounting principles (GAAP), fiscal year 2014 total assets resulted in $4,797,307. When you subtract fiscal year 2013 $3,761,548 the difference results in 1,035,759 divided by fiscal year 2013, 3,761,548 resulting in a 28% increase in total assets, GMC annual report on form 10-K for fiscal year ended September 27, 2014. The state jurisdiction of incorporation is Delaware.

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