SWOT Analysis of General Motors Essays

SWOT Analysis of General Motors Essays

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SWOT ANALYSIS OF
GENERAL MOTORS

Company Profile
Name General Motors Company
Industry Automotive
Founders William C Durant, Charles Stewart Mort
Presence Worldwide
Headquarters United States of America
Current CEO Mary T Barra
Revenue $155.43 B (2013)
Profit $3.8 B (2013)
Employees 212,000
Main Competitors Bayerische Motoren Werke AG (BMW), Chrysler Group LLC,
Daimler AG, Ford Motor Co., Honda Motor Company, Nissan
Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen
AG and many other automotive companies
General Motors Company (GM) is an American multinational corporation that designs,
builds, markets and distributes vehicles and vehicle parts and sells financial services. General
Motors produces vehicles under ten brands namely Chevrolet, Buick, GMC, Cadillac, Opel,
Holden, Vauxhall, Wuling, Baojun, Jiefang and Isuzu.
SWOT ANALYSIS
STRENGTHS
Global Presence
New Vision and Strategy
Strong Brand Portfolio
Knowledge of Home Market
Strong Presence in China
OPPORTUNITIES
New Leadership
Increased Global Truck Market
Eco-Friendly Automobiles
Growth Potential in India and Africa
STRENGTHS
Global Presence
GM was the leading auto manufacturer in terms of sales for 77 years until 2007. The
business has grown its presence in the world and is now operating in 157 countries. It has its
presence in all the continents and has a strong hold in home country US. It has a long history in
prominent countries China, UK, Egypt, Australia and Japan.
New Vision and Strategy
After the 2008 bailout, GM has experienced major changes to its management. New
members were appointed to the firm’s management team with Daniel Akerson as the CEO who
went on to become the chairman in 2011. They have appointed thei...


... middle of paper ...


...le of the respective countries. This only saw the sale of around 3,000
units in India in 2011 whereas, in the same period, Toyota’s models made specifically for
Indian markets sold around 60,000 units. GM needs to learn quickly that the Indian
market’s taste differs from the other markets and should look at designing vehicles
specifically for Indian tastes.
 Setting up a manufacturing unit right here in India at least for the vehicles specifically
for Indian markets is definitely an option to consider. India has a vast labor force and
there are a lot of states in India who will be ready to provide the necessary resources
since there will be employment opportunity as well. It might also decrease the costs of
manufacture since the labor payments in India are comparatively lesser than other
countries in turn producing less costly vehicles for Indian markets.

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SWOT Analysis of General Motors Essays

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