Swot Analysis - Iphone

Introduction:

With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.

Design:

The iPhone, a 4.5 by 2.4inch hand held phone, iPod, and web browser, allows users to switch from one application to another effortlessly. All its functions can be accessed with just the touch of a finger, making the iPhone the most advanced portable device ever; the iPhone has a glass widescreen with touch controls that let the user browse their content, including music, audio books, videos, TV shows, and movies on the largest phone display to date. Users can make a call by simply tapping a name or number in the address book, a favorites list, or a call log. It also automatically syncs all of the users’ contacts from a PC, Mac, or Internet service. Additionally, the iPhone enables users to select and listen to voicemail messages in any order, just like email, a feature exc...

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...lectronic media device with features that is are one of a kind, may want to allure future buyers into purchasing such a high tech product from Apple because of its brand name reliability. This unique multimedia device may as well bring an increase in sales for the company.

Positioning: Avoiding weaknesses and threats

Being that the major weakness that the iPhone brings is its limited channels of distribution which combined with an expensive transfer process from a previous telephone service to AT&T, may pose a great threat to sales. However, our positioning which focuses on a multi-functional media tool with unique features may aid to avoid this major weakness and treat. By having a tool that performs and organizes different tasks with features that no other phone obtains, it will aid in avoiding a decline of sales by attracting consumers to purchase the iPhone.