Swot Analysis : Canada And Canada Essays

Swot Analysis : Canada And Canada Essays

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There is an opportunity for Target to reenter Canada to fill a void of the recent retail closures from its 2015 pullout. Target’s strengths is its ability to execute tactical business measures that appeals to all citizens, which makes it a difficult competitor (Target Corporation SWOT Analysis, 2014). Canada 's economy is diversified and highly developed. The country is part of the North American Free Trade Agreement (NAFTA), which has removed many barriers between the Canada and U.S. This factor legally strengthens Target position of entry due to fewer legal and political issues the firm may face entering another country operating outside of the NAFTA. Currently, the U.S. and Canada is negotiating a Trans-Pacific Partnership (TPP), with hopes of establishing a Free Trade Agreement. According to (Global Scan, n.d.), a recent poll revealed 65 percent of Canadians agree with going to a Free Trade Agreement, while only 29 percent disagree. In 2014, Canada reported a Gross Domestic Product (GDP) of 1785.39 billion US dollars with an average annual growth rate of 0.80 percent from 1961 until 2015.
Ethiopia is publicly requesting foreign markets to provide guidance and assist with developing its retail industry for global recognition. “In May 1992, the government issued a detailed proclamation on investment and established and Investment Authority accountable to the Board of Investment” (US Embassy, n.d.). This declaration allows investors land for lease options, authorizes personal or household use of some capital goods, and reduces sales tax of property or an investment. Ethiopia is known as one of the world’s poorest countries, but has experienced significant GDP growth over the last decade. (Lough, 2014), reports Africa is filled wi...


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...chain management team which is supported by a strong infrastructure and IT department that has contributed to the firm’s ability to obtain consumer loyalty and a strong reputable brand. Supply chain’s focus is to implement sustainable process improvements designed to reduce operating costs, and negotiate favorable contract terms on behalf of the organization. This business model allows Target to operate within an extremely fast-paced global environment that contributes to the firm’s bottom line. “Target’s mission is to become the favorite shopping location for their visitors by providing exceptional worth, constant improvement, and an outstanding understanding by unfailingly satisfying their brand guarantee” (Target Corporation SWOT Analysis, 2014). The firm has accomplished this amongst many Americans, and now seeks to duplicate these efforts in Canada and Ethiopia.

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