Swot Analysis : A Swot Essay

Swot Analysis : A Swot Essay

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By assessing each strength, weakness, opportunity and threat an organisation is able to make an informed decision about whether a change to the business would result in a competitive gain or not. SWOT is advantageous in the way that it promotes good teamwork, defines focus and scope, verifies the facts and provides information to allow further analysis for a well informed decision to be made. Before a SWOT analysis is initiated relevant facts and information will need to be researched to enable accurate information to be provided to the group. It is important the group selected are able to work well together to avoid team dysfunction including absence of trust, fear of conflict, lack of commitment, avoidance of accountability and inattention. If a SWOT is not carried out correctly the results will not be accurate and will lead to a lack of action or the incorrect decision being made. SWOT analysis is an easy to use technique which helps the business focus on its strengths, minimize threats, and take the greatest possible advantage of opportunities available.

It is imperative to any strategy a company wants to develop that they conduct the PESTLE analysis as it forms a much more comprehensive version of the SWOT analysis.
This focuses on the political, economic, social, technological, legal and environments threats that may affect a business. It is a very useful concept that is used as a tool by organisations to track the environment they’re operating in or hoping to operate in as it gives a bird’s eye view of the environment as a whole from many different angles. This framework represents one of the vertebras of the backbone of strategic management that not only defines what a company should do, but also accounts for an o...


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...g the opportunities in the business environment and adapting the businesses resources and competenices to take advantage of this (Johnson, Scholes, Whittington 2008). As strategic decisions look to the future of the business this ensures ‘faddism’ is avoided. The uncertainty of the duration of a passing fad means that it is unwise for a business to plan strategically for them. Any orgnisation, and the management inparticular, must be flexible to be able to respond to environmental trends effecting strategic decisions. Strategic decisions are very different to business decisions and have the long term future of the organisation in mind. http://smallbusiness.chron.com/strategic-management-needed-61313.html

The concept of strategic management and its role in terms of organisational planning and development is fundamental for the success of an organisation.

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