I believe the purpose of Nike is to inspire individuals to be spontaneous and to go after whatever they desire. In this case, the children in the advertisement decided to jump into a lake without any hesitation. The outlined text inspired them to “Just do it.” I see that Nike wants its organization and consumers to be spontaneous individuals who rise to the occasion, and strive to achieve whatever they desire. The trademark all started in nineteen-sixty four by a track runner named Phillip Knight and his coach Bill Bowerman, the forefather of the company called Blue Ribbon Sports.
The company originally distributed for a Japanese line, known as ASICS. During the early 70’s Blue Ribbon Sports prepared to launch its own footwear line. The joint venture would eventually lead to the revolutionary of Nike’s swoosh logo, which is named after the Greek goddess of victory. Throughout the 80’s Nike expanded its product internationally which included sports apparel, headbands, shoe strings, and even various types of fitness equipment. Nike strives to produce goods that appeal to athletes of all types, as well as insure that their products are constructed with top of the line and durable materials. Though Nike is a multibillion dollar and powerful industry, they have a darker segment to their company that may even divulge them.
Nike has been accused of running sweatshops as well as permitting malicious tactics to keep these sweatshops running. As stated by an article written by Matt Wilsey, and Scott Lichtig, which talks about the situation of sweatshops and how corrupt it is. At this point I am hesitant to discuss this story in my own words, since my family is from one of the countries that Nike incorporated their factories in. My paren...
... middle of paper ...
... working conditions. Without these countries, as well as our own, enabling laws to protect workers, Nike will continue to use the cheapest labor possible so that their goods may be affordable to everyone.
As I concluded I believe that Nike should at least treat their employees better and offer them satisfactory work conditions. They should also conduct an employee inspection of each factory to make sure that they are operating appropriately. The way that the employees are treated in Nike’s facilities appalled me and changed my outlook on Nike. As I stated I could not imagine one of my family members working in a horrendous place that involves beating, ridiculous low wages, sexual harassment, and unnecessary extreme disciplinary actions. Though they may provide jobs for the unfortunate in third world countries they should at least provide humane working conditions.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The time line shows the evolution of the Starbucks logo (by …) not only does its show from the 1971 to current day but it also takes a speculative view on how the logo will progress going according to its previous stages of reduction. The future stages of the logo gradually focus more on the mermaid character eventually removing it all together the tough is that as customers became more exposed to the previous logos that allowed for those stages of reduction in the future the colour alone will be enough to make the logo recognizable.... [tags: Brand, Logo, Graphic design, Brand management]
1596 words (4.6 pages)
- With today’s competitive market, it is important to use the right steps to succeed. One way for your business to stand apart from the competition is with a unique custom logo design. Your business will definitely get attention using the right designs that appeal to your audience. Select your custom logo Columbia fleece wear at AllStar Logo. Our fleece wear can be personalized according to the needs of your employees. In addition, text can also be easily embroidered based on your preferred color and style.... [tags: Brand, Logo, Clothing, Promotional merchandise]
2029 words (5.8 pages)
- So, you want to provide customized aprons for every employee. First of all, offering your employees custom embroidered work aprons will bring everyone together. In addition, aprons can be custom printed and the design options are endless. Work aprons can be purchased in a variety of sizes, colors, and designs. Since aprons are used for business purposes, you’ll want to keep them in a professional way. Rather than choosing flashy designs, make a selection that reflects your company. Use the services of AllStar Logo to increase the recognition of your brand.... [tags: Logo, Brand, Graphic design, Trademark]
1184 words (3.4 pages)
- Apple’s logo is one of the most recognizable logos in the world. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would be able to easily explain the apple with a bite out of it. With genius men behind the brand and a 1984 themed first commercial, it only takes a moment to realize that there is probably a story behind the famous trademark. Indeed, there is was no meaning intended to be hidden within the apple, but even though no significance was predetermined, it has developed a life of its own full of hidden meanings and more obvious ones, all of which are completely coincidental.... [tags: Apple Inc., Brand, Logo, Computer]
1440 words (4.1 pages)
- The act of using symbols, much like an icon, or typeface has been practiced well over the past 60 years. The usage of such became a necessity within that time. Today, it is more commonly known as --a logo design. Majority of businesses today find it reasonable to represent themselves with a logo, that in which speaks for their company or foundation as a whole in its entirety. Its use has gained importance within social media, substantially. The most important aspect of a company’s platform should be the concern within the creation of the logo design because it is the standing point of a first impression, symbolizes identity, as well contributes to the appeal factor a business has amongst the... [tags: Marketing ]
1108 words (3.2 pages)
- Creative Inspiration: Two-Letter Logo Techniques If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway. Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values.... [tags: Typography, Graphic design, Logo, Lower case]
702 words (2 pages)
- Naomi Klein’s No Logo states that corporations have been championing globalization using the reasons that globalization allows U.S. consumers to benefit from cheaper products produced abroad, while developing nations benefit from the economic growth stimulated by foreign investments. The generally accepted belief is that governmental policies should be established in favor of the corporations to facilitate the trickling down of corporate profits to the end consumers and workers abroad. Klein, however, contends that globalization rarely benefit the workers in the developing countries.... [tags: No Logo Naomi Klein ]
1288 words (3.7 pages)
- When somebody drives through a town, what might they see. Buildings, billboards, and signs may come to mind. What might they see on the buildings, billboards, and signs. Most of them would probably contain a logo. A logo is a symbol or other design adopted by an organization to identify itself. Designs for logos and thoughts of logos have always been evolving and changing throughout time and many companies choose to modernize themselves in the culture of the time period they are in by changing and tweaking their logo to be more appealing.... [tags: Apple, Volkswagen, and Pepsi]
1064 words (3 pages)
- Technology is key to survival, and it has changed ever-so rapidly since its first glimpse hundreds of thousands of years ago. Technology, in this case, refers to anything electronically-based. From Automobiles and Airplanes, to Computers and Microwaves. Now, when a company, organization, person, or group of people need to advertise something, they use what’s called a logo. A logo is generally a graphic image used on pamphlets, websites, and handouts, anything the group receives publicity from, and so that it represents the group and their services accurately, yet still retaining a pleasing touch to the eyes of the viewer.... [tags: websites, pamplets, business]
747 words (2.1 pages)
- Designing and Producing a Logo Graphic I have been asked by a Turkish football company called Galatasaray to design and produce a logo for their website www.galatasaray.co.uk. I must produce the company logo graphic to meet ‘Galatasaray’ design brief: · image must use Colour · image must incorporate text and graphics · image must be no larger than 3 inches square The company is interested in seeing my skills so I should make sure I demonstrate that I can use: · drawing tools (e.g.... [tags: Papers]
1026 words (2.9 pages)
- Federal Legalization of Marijuana
- The Immortality of Skyy Vodka
- Code of Chivalry in Sir Gawain and the Green Knight, Lanval, and Beowulf
- Comparative Essay on Harriet Beecher Stowe´s Uncle Tom´s Cabin and Charles Dicken´s Oliver Twist
- The Fall of the Persian Empire to the Greeks
- The Science behing Nuclear Power