Sustainable Development And Its Diversity Of Definitions

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1. Sustainable Development and its diversity of definitions. The best-known definition for Sustainable Development (SD) was established in 1987 by the Brundtland Commission, where SD was defined as: ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs.’, with the concept of ‘needs’, related to essential needs of the world’s poor that should be prioritised and, the concept of limitations on the environment’s ability to meet present and future needs imposed by the state of technology and social organization (WCED, 1987). The popularisation of the concept of SD has continued since then, driven by the intensification and visibility of the debate on environmental issues. Consequently, there are at least 386 definitions of SD (Rigby and Càceres, 1997) and there will no doubt be many more in the future. Some authors believe that the multiple discourses appear to be mutually exclusive (Redclift, 2005) and that there is a lack of a comprehensive theoretical structure for understanding SD and its complexities (Jabareen, 2004), raising the possibility of the concept sustainability being considered so vague, that it has little meaning and should be discarded. On the other hand, other authors think the opposite. Rigby and Càceres (1997), for instance, comparing the term SD to term Democracy that has far more definitions than SD but that doesn’t mean the concept is irrelevant. Those terms are open to different interpretations- but they carry a core meaning, which is substantive and important. Moreover, the different interpretations can be revealing and provide new comprehensions. Even with many definitions, it is possible to recognize a common core meaning of SD ... ... middle of paper ... ... business strategy. There is already an understanding that some companies are making cultural and organizational changes incorporating the precepts of sustainable development. In fact, the great differential of the concept of sustainability in the business environment is to associate the issue of eco-efficiency with the notion of corporate social responsibility. The incorporation of sustainability into the business universe will be conditioned by several aspects such as the beliefs of the company 's own leader, the mobilization of society, the influence of the national and international market, the performance of the public sector, pressure from international organizations, among many others factors of cyclical order. Some companies are creating inspiring sustainable development strategies and some initiatives and progresses done towards SD will be mention above.
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