An enterprise can be defined as an entity that operates to seek profit and provide goods and services to the community at large. The business community consists of many different enterprises. Each enterprise is characterized by the type of goods and services that it aims to provide for its consumers. Through these processes, certain inputs and commitments are made to ensure the deliverance of goods that certify consumer needs. Throughout the years, the realization that businesses and the basic paradigm of trade and commerce have certain externalities that tends to render socio-economic progress on an economic, social and environmental standpoint. Academically characterized as having a sustainable business model, companies have been trying to find synergies between; profit making, social integration as a business and the preservation of the environment. The retail industry contributes to a significant amount GHG to the atmosphere. As a middleman between the producer and the consumer, the retail industry is heavily reliant on energy for both transport and storage of goods. Therefore, this paper will elaborate on the sustainable business model and how the retail industry can adopt it in their way of business as a middleman between the producer and the consumer.
The term sustainability was first formally coined in the Brundtland Report and was defined as the use of resources in such a way that the survival or future generations isn’t impeded. With this being the most talked about definition, the world therefore only associated sustainability with resource use and environmental depletion; its integration into the chain of production was minimal. Most business associated sustainability with mainly the idea of giving back to the comm...
... middle of paper ...
...ization, consolidation and centralization of business performance, sustainable business serves to encourage product development and distribution that is efficient, ecologically acceptable and profitable as a whole. Also, this model can be used a risk mitigation technique, for the forward thinking principle of sustainability, forces business to have a long term plan for their product. In the retail industry this can become an asset because retailers will be able to determine the predicted shelf life of a good and or service. Thus, they will then be able to estimate the level of money, labor etc that they have to inject to ensure the continuity of the business.
With sustainable business the retailer is forced to look at the full production chain of the product and analyze how best they can address socio-economic and environmental issues associated with their product.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction The concept of sustainable development was first introduced by IUCN world conservation strategy in 1980. Sustainable development is a technique of economic growth under which resources are used to meet not only the demand of present generation but also for generations to come. Marketing act as a business philosophy, and a collection of management techniques, orientated towards providing value to consumers, organisations and society. Sustainability in marketing Sustainable marketing is the process in which products are produced that is environmental friendly at the retail level and also helps the company to maintain sustainable practices at the social relations level.... [tags: sustainable marketing, business]
1443 words (4.1 pages)
- themselves from the commoners, and show their creative uniqueness. For example, Zara value not only the Millennials but generation X as well - the opinions and motives that these consumers carry is to not only to be fashionable, but to be eco-friendly. The sustainable development of Inditex’s business model is based on two principles: fashion design and manufacture in a socially and environmentally responsible context and that the store and its entire value chain must be eco-efficient and environmentally friendly (Inditex employee handbook, pg.... [tags: Customer service, Customer, Generation Y]
737 words (2.1 pages)
- PepsiCo is a manufacturing and distribution organization of beverage, snacks, and food industry, located in Purchase, New York, known for being one of the biggest multinational food and beverage organization in the United States. Its competition consists of such organizations as Coca-Cola, General Mills, Kraft Foods and the Dr. Pepper Snapple Group. It is a global organization, which does business in Europe, Asia, Africa and the Middle East. As of 2013, it was estimated that PepsiCo had employed about 274,000 employees, with reported US earnings of $66.415 billion.... [tags: Sustainability, Sustainable development, PepsiCo]
788 words (2.3 pages)
- How and why did the personal computer industry come to have such a low profitability. Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.... [tags: Business Computer Industry]
1137 words (3.2 pages)
- Sustainable operation management is a management approach that involves planning, implementation and control of business processes that translate available resources into required product or service. It is the management of business practices, traditions and operations to promote highest level of efficiency, workflow, and increase productivity in an organization. This management strategy mainly ensures that available labor force and materials are changed into products or services in a cost effective way to increase the company’s returns (Corbett, 2009).... [tags: Sustainable Operation Management ]
1659 words (4.7 pages)
- Sustainable Solutions Paper The purpose of this paper is to create a sustainable solution paper (SSP) for Pep Boys’ Automotive Inc. otherwise known as Pep Boys parts, tires and service, is part of the automotive aftermarket retail parts and service industry. Since 1921, Pep Boys have been in business (The Pep Boys--Manny, Moe & Jack SWOT Analysis, 2015). Consequently, Pep Boys operates over 800 stores and 7,400 service bays across the country and Puerto Rico while also employing over 20,000 associates (The Pep Boys--Manny, Moe & Jack SWOT Analysis, 2015).... [tags: Strategic management, Marketing, Customer service]
1979 words (5.7 pages)
- Associated Wholesale Grocers: Logistics’ Leviathan Associated Wholesale Grocers (AWG) came into being more than eight decades ago when several independent retailers decided that the power of a cooperative far outweighed the influence of any one individual retail grocer. AWG provides distributor services to independent grocers in over 30 states with nine distribution centers throughout the South and Southeast regions of the country. In addition to their wholesale foods department, AWG offers a myriad of services from new store design, construction, marketing, product placement and “world class” logistical consultation (cite 11).... [tags: logistical challenges, retail grocers]
1107 words (3.2 pages)
- Research suggests that managers and employees in the wireless industry have faced tough challenges in their daily work. Managers have had the difficult job of crafting appropriate business strategies and human resource practices in the face of technological uncertainty, volatile demand, and heightened price competition in markets plagued by overcapacity (Batts, Colvin, Katz & Keefe (2005). This paper will examine the challenges facing the wireless industry the near future and recommend ways in which my new organization, Twenty1Wirless, can meet those challenges.... [tags: Human resource management, Strategic management]
1264 words (3.6 pages)
- HI5004 Marketing Management Assessment 2- Group Assignment Report on Organic Food Industry (Woolworths – Macro Brand) Student Details Name & Student ID Amir Shova Bajracharya – SDU2460 Abdul Nabi Shaikh – EMV20478 Ganga Ghimre – EMV20643 Jaya Jawalkar - DC2369 Ram Prabal Chaudhary – VBE2066 Due Friday Week 10 19th September 2016 Course Masters of Business Administration Lecturer Mr. Jas Paul Chawla Referencing Style Harvard Style Table of Contents 1) Executive Summary 2 2) Introduction on MACRO Brand Organic Food 3 3) Market segmentation 3 4) Target Marketing 6 5) Positioning 6 6) Micro and Macro Environment for Organic Food 6 7) Consumer Perception and Behaviour about the... [tags: Marketing, Organic food, Organic farming]
1910 words (5.5 pages)
- Individual Marketing Strategy Formulation Introduction The organization under analysis is an organic food manufacturer called Annie’s Homegrown Organic. It is headquartered in Berkeley California, but has facilities throughout the country as well as in other countries such as Canada and the Philippines. In 2013, it was ranked one of the top 25 most successful small businesses in the country. Their marketing strategy is an inspiration for several small businesses that plan on dominating their area.... [tags: business, sustainable company, farming]
1849 words (5.3 pages)