their competitors has increased dramatically in the last twenty years. Large and small
firms have been utilizing information systems to connect their internal business functions
and their companies’ activities to stakeholder such as suppliers and customers.
( Enterprise Applications, n.d). Supply chain management and customer relationship
management are some of the technologies used by firms to accomplish the
aforementioned functions. Before comparing and contrasting supply chain management
and customer relationship management systems to tradition systems, a brief description
of these systems and their function can be useful. This brief easy attempts to compare
and contract SCM and CRM systems to traditional management systems in terms of
approaches , efficiency, cost saving, and firm profitability.
Jiambalvo (2010) describes supply chain management as,” the organization of
activities between a company and its suppliers in an effort to provide for the profitable
development, production, and delivery of goods to customers” (p. 15). Chopra & Meindl
further describe (2010) supply chain as, “consisting of all parties involved, directly or
indirectly, in fulfilling a customer request” (p.2). The supply chain includes not only the
manufacturer and suppliers, but also transporters, warehouses, retailers, and even
customers themselves. Within each organization, such as a manufacturer, the supply
chain includes all functions involved in receiving and filling a customer request. These
functions include, but are not limited to new product development, marketing and
operations, distribution and finance, and customer s...
... middle of paper ...
Loudon, Kenneth & Loudon, Jane. (2002). Mamanagemnt information system.
Organization and Technology in the Networked Enterprise (6th ed.) New Jersey:
Mikko Kärkkäinen, Laukkanen, S., Sarpola, S., & Kemppainen, K. (2007). Roles of
interfirm information systems in supply chain management. International Journal
of Physical Distribution & Logistics Management, 37(4), 264.
doi:http://dx.doi.org/10.1108/09600030710752505. Retrieved on November 11,
Pawar, Ku. Deepali G. & Jadhav, N. B.(2012). CRM and value chain management.
Golden Research Thoughts. Vol. 1 Issue 8, p36-40. 5p. Retrieved November 17,
2013 from http://ehis.ebscohost.com.ezproxy.umuc.edu/eds/detail?vid=4&sid
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