Supply and Demand Chain Management: The Effect of Adding Services to Product Offerings by

829 Words2 Pages

Overview of the article
Various operations management facts and theories are objectively presented throughout the article of “Supply and Demand Chain Management: The Effect of Adding Services to Product Offerings” by Oscar Bustinza, Glenn Parry and Ferran Vendrell-Herrero. These theories include supply chain management and competitive advantage, operations strategy and technology. The main purpose of the literature being reviewed is to address the research question of “How does changing the offering affect the supply and demand chain management?” (Bustinza, Parry. & Vendrell-Herrero, 2013, p. 618). They achieve their research objective through a study of the music industry and demonstrate how the digitization of the creative industries has affected the supply and demand chain management approach when new services are added to traditional product offerings.

Operations Management (OM) explores numerous theories on how to improve the processes and design of a supply chain. OM can be defined as “the science and art of ensuring that goods and services are created are delivered successfully to customers” (Collier and Evans, 2012, p. 1). The content of BX2062 predominately studies the seamless integration of logistics, operations and the customer. The literature covers a wide variety of themes that repeatedly emerge within the subject content of BX2062, Operations Management. Although the literature presents these themes in an array of different contexts, this paper will primarily focus on their application and relevance to the subject content of BX2062.
Critical thinking

Operations Management continually studies methods to find the best supply chain processes to be able to serve each customer and each product at a given point in...

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...hough, despite this criticism, it is a detailed article, with the intention to illustrate to firms the affect that digitising their services can have on their supply chains.

The authors of the article suggest that introducing new services to traditional product offerings has many implications not only on the creative industries approach to supply chain management, but similarly those industries that associate themselves to the creative industry. From the study, they found that “traditional manufacturing supply chains are affectively broken when services are added to the firms product portfolio.” (Bustinza, et al. 2013, p. 626) The digitization of products can affect the design and change the way that the supply chain is operated and managed. And eventually, could completely alter the way that firms manufacture and distribute their finished products in the future.

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