Analysis Of The Supermarket: Prime Real Estate

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“The Supermarket: Prime Real Estate” and Effective Academic Writing To create a sound piece of writing it is imperative to develop skills that make the piece both enjoyable and understandable to the reader. By doing so we become academic writers who acknowledge the importance of careful and concise writing. The piece of writing that I found best exemplifies an academic piece in its use of Craft tips is “The Supermarket: Prime Real Estate”, by Nestle. I believe this because of its meta-commentary, outstanding framework while quoting, and use of transitional phrases. This particular essay pulls together ideas about a modest subject, the grocery store and its’ setup, in a way that is intriguing to the reader by the expansion of simple ideas, …show more content…

A way in which authors can make their piece seem more reliable is by quoting others. It is not enough to just use quotes, but rather frame them as well. This fully extracts a quotes potential, and therefore can be used to benefit the thesis. To frame a quote, it needs to be introduced, quoted, and it’s meaning explained in further detail. In Nestle 's essay “The Supermarket: Prime Real Estate”, she uses quotes to introduce her argument, that the supermarket setup can be used to your disadvantage stating, “the game is to maximize sales and profit consistent with customer convenience” (498). She furthers this saying that supermarkets are set up in order to have the customer see the maximum amount of products without upsetting them. The quote is introduced so that we can tell it is a basic marketing tactic and explained by saying its purpose, to show you the maximum amount of products. This “quotation sandwich” is a sophisticated technique that helps the reader to know the quotation is reliable and that it makes sense with the topics being talked about (Graff and Birkinstein 46). Nestle makes it known to her reader why your freedom of choice is taken away in the supermarket by adding and framing this quote about the setup of the grocery

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