1. Do you usually watch the Super Bowl
Yes, I usually watch the Super Bowl, as I am enthusiastic about football and I consider the event to play an important role in increasing the country’s sense of unity. Watching it provides me with the feeling that I’m truly taking on my role as a person concerned about American culture. Furthermore, I really appreciate the people involved in making the Super Bowl possible, as they provide the general public with the opportunity to see sports taken to a whole new level. The athletes involved in the championship final managed to get here as a result of giving everything they had throughout the season and thus need to be provided with the recognition they deserve.
I believe that the Super Bowl can serve
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Since Media is "a vehicle; a commodity, and an environment, what is the environment in which are watching [alone, few quiet-ish friends or full blown party.] And how does that affect your intake of the messaging?
The Super Bowl is actually a sort of tradition in my group of friends to get together and watch the event. Watching it is more like a cultural thing rather than being an attempt to celebrate sporting events in general. More than a hundred million people watch the Super Bowl every year and it usually is a main topic of conversations for many weeks previous and after the moment when it actually takes place. Ranging from the artistic part of the event to the sportive aspect of the game, the Super Bowl effectively triggers emotions associated with being involved in a community that puts great value on the idea of sport in general.
To a certain degree, I can say that the Super Bowl also works as a way to better connect with people. Watching it together with friends, regardless of whether they support the same team as me, is especially important when considering the way that it makes us feel as a group. We practically come together and get actively involved in observing each action and in speaking about both the game and advertisements shown during the
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Did you see any pre-game spots being promoted during the week?
While the Super Bowl was previously seen as an event that was important primarily because of the power that advertisements had during the game itself, advertisers have recently started to provide the crowd with teasers and previews meant to promote the viewer’s need to actually want to see these respective commercials. The social media environment has proved to be a particularly important channel when considering this event, with numerous advertisers promoting their Super Bowl commercials days before the game actually started.
The Youtube Ad Blitz channel was probably one of the most important acts making it possible for the people to understand the power of Super Bowl commercials. Google used the channel with the purpose of adding a series of teasers of commercials shown during the game. While the Super Bowl and associated advertisements were a one-day event in the past, they have gradually come to spread over several weeks filled with messages of eagerness in
We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Being a fan give football meaning and importance on why this game excites everyone. Within the colossus size of a stadium, holds the heart of the image of football. Traditionally, spectators sit on rows of seats, eating, drinking, or even talking to spectators as the game rages on in the stadium. But, not only spectators can watch these games personally up close, but they can also be at a sports bar, a restaurant, or even at their home. Tailgating is one of the most popular ways of celebrating football by enjoying the game while cooking and serving delicious food like flavorful hamburgers, grilled hot dogs, tender barbecue, and much more. Created by the loyal fans, tailgating became a part of the experience in the tradition of football. Popular events like these, creates festivities of football that no other sport can contest to emulate an immense and engaging
American Football is a huge spectator sport where offensive and defensive players will use teamwork and perseverance to try and score more points than their opponent. Football is highly respected in America, where boys will try and pursue the dream of playing in the NFL (National Football Association) someday; but if you look at an average neighborhood, you will find that kids and adults of all ages love to go out and throw around the pigskin. (Lerner and Lerner 275). One thing Americans will take pride in is the college and NFL football teams they root for. People sit down with a beer and talk hours upon hours of football and two individuals can get in a heated discussion in the local sports store of whose sports team is better. Surprisingly enough, one will find the most passionate football players at the high school level. Most boys will start their football career as a young child in football programs such as Pop Warner to get a foothold and to get those involved in teamwork and friendships. These programs are usually the start to someone falling in love with the sport and making it a career choice eight years later. Football is one of America’s favorite sports. When fall season comes around, people across America are placing bets, finding out where that new sports bar is, and buying wide screen T.V’s to watch NFL on Sundays. After their team plays, they will go out and reminisce what happened that Sunday. While thousands of fans are still pumped from the NFL games they watched; small towns across America are getting ready to shut down their shops and restaurants to have the chance to make it to the local high schools football game. Ray Glier, a reporter for the New York Times, writes about football in the small town of Appala...
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
“NFL games are as much a part of Thanksgiving as turkey, mashed potatoes and pumpkin pie,” boasts a side bar on the NFL’s website under their Thanksgiving section.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.
Every man sitting around our big screen T.V. has his own team to cheer for, which usually causes many spirited discussions during the four quarters of testosterone induced insanity. As the game plays on we all grow further and further engrossed in watching. As the women talk in the kitchen and the children run around, sometimes even right in front of the television, our stares never stray from the glowing giver of joy.
Football is a culture and within that culture is the desire to make money. In the 2014-2015 season, the NFL made $7.24 billion. Many dedicated fans travel to the stadium on a Sunday afternoon to experience the culture of football: the tailgate in the parking lot, the hundreds of dollars they pay to publicly display their favorite team’s gear, the front row seats to the game for them and their best buddy, the hotdogs and beer from the concussion stands. Many fans will participate in the NFL’s lifestyle every week. But the question is, do they really care about the actual sport or is it just the comradery and entertainment that it
Have you ever been to an NFL game? I haven't, but I think we as a family should be able to go to an NFL game. We should be able to go, because I do my chores, I do marvelous in school, it would be a satisfying experience for all of us, and I will help pay for the ticket. If I were to go to an NFL game I would want it to be a Cowboy’s game. I do not care who it is against or where it is at, as long as I get to go to a game.
... from its most humble beginnings to now being the most viewed game and valued form of entertainment, the NFL and the Super Bowl have become a staple and reliable boost for our economy. Everyone knows about football and it is on pace to become, if not already, the most influential and dependent resource ever.
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
We dedicate one day a week just for sitting on the couch, eating snacks, and watching non-stop football. The Super Bowl is one of the most watched sporting events in the world. It attracts 114.4 million viewers annually (Pallotta, Stelter 1). People consider it to be a national holiday. Heck, some people even compare
American Football is not merely a sport, its a culture. In the south football is in some ways a lifestyle. From the rivalries to the championships its truly one of the most exciting sports to have ever been created. This is why I love it so much, it is much more than just a game it has a much deeper meaning to it. From the outside looking in, many people do not fully realize the impact it has on each and every player throughout its history. Football has made me who I am today.