An American Apparel ad is laid out with half of the page showing a colorful image of a man and a woman, but is only shown from the waist down. The woman is atop of the man, with her hands on the man’s stomach. She is only wearing underwear, and the male is appearing to be wearing boxer shorts. The bottom half of the page is white. In big bold text in the upper right hand corner of the second half, it says ‘Playtime’. In the lower right hand corner, it lists all the locations of the American Apparel stores. This is an ad for American Apparel, a clothing company. But there is a problem; these models are wearing little to no clothing whatsoever. If a store wishes to sell clothing, putting a picture of half naked people surely is not the way to do it.
In most clothing ads, the layout is usually as follows; a man, woman or child is doing something, whether they are alone or with someone, and the clothing that the company is trying to sell. In American Apparel 's ad, unless they were trying to sell underwear, one cannot exactly tell what is trying to be sold. If the ad was m...
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