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beauty business introduction
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The Sugar Wax Salon Marketing Plan
Company Overview
Sugar Wax Salon is an eco-friendly sugar hair removal and skin treatment salon, located in Baltimore, MD. Founded in 2016, the salon provides hypoallergenic and biodegradable beauty services and products to protect our clients and the environment.
Sugar Wax Salon offers full facial and body hair removal services that are based on the Middle Eastern practice of sugaring. This specialty service involves the use of sugar, lemon, and water to create a natural wax that permanently removes body hair. The process is natural, hypoallergenic and biodegradable. It is also chemical free, which reduces irritation and ingrown hairs. Highly-skilled technicians provide the facial services. The company produces
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This type of client would also be interested in beauty, fashion, and natural products. Sugar Wax Salon promises to serve all clients in a private, relaxing atmosphere that is safe and sanitary. The desire to be known for excellent service, hygienic procedures, organic products, and affordable prices.
Market Overview
Categorically, anything that helps people look the way they want is considered to be part of the beauty industry, including hair removal and skincare products. The beauty industry is a diverse industry that offers an overwhelming number of options to consumers. One of those options is waxing services which is why Sugar Wax Salon exists.
Within the beauty industry, the two types of companies are producers and service providers. Producers use target markets, prices and manufacturing processes to differentiate themselves. Service providers use target markets, prices, location, products, and services to differentiate themselves.
In 2015, the beauty industry generated $56.2 billion in the United States. Also, it is expected to grow larger according to Franchise Help Holdings. The personal waxing segment of the industry earned $11 billion in sales with an average annual growth of 7.6% according to Inc.com.
SWOT
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• Host an open house/customer appreciation event with music, food, product giveaways, and demonstrations.
• Meet with local media to introduce them to the product line and share information about the natural method of hair removal.
• Establish a relationship with partnering organization with similar business philosophies and client base we would like to collaborate with for programs, events or services.
Key Take Outs
The beauty industry has great opportunities for companies wanting to profit from the growth and resiliency of the sector. Finding the right niche is important for becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so it can survive. Also, product sales are needed to earn revenue beyond the service income. The success of Sugar Wax Salon will rely on its ability to offer a beneficial service, create the right products, and promote them to the right people at the right price.
In the recent past year or two, a woman’s natural hair has become a big thing. Before, African American women, to be specific, were so disgusted by their hair. They would do anything in their power to change the “nappy” aspect of their hair to “beautiful”. They would use relaxers very so often and hot combs.
SBDCNet. (2014). Beauty Salon 2012. Retrieved from Beauty Salon Dusiness Overview & Trents, 2012: http://www.sbdcnet.org/small-business-research-reports/beauty-salon-2012
One way that Mazal has integrated horizontally is through the acquisition of several beauty blogs that are high-ranking on Google search results. Mazal chose this strategy to strengthen its position in the industry. By increasing their product differentiation, they can sell cosmetics and also educate others on why the ingredients used in the products are beneficial. The main benefit of having these beauty blogs is to access new markets. This is another potential channel to sell skincare. The blogs are a completely separate identity from the company’s skincare brands, therefore they can leverage the high rank of the blog on Google so that Mazal can plug their name brands in the blog and convince readers of why they should buy the products, without it seeming as if the blog ...
...so very successful because of their unique forms of advertising and promotions. Contacting certain audiences which is their main target during different promotions is a wonderful way to go. Understanding advertising will better help you understand yourself and make you realize whom you really are and whom you will always be no matter how many cosmetics you buy.
Esthetics, or aesthetics, translated literally means, “concerned with beauty or the appreciation of beauty.” As an industry, esthetics refers to the health and appearance of the skin on an epidermal level. It encompasses skin care, hair removal, and other services that aid in improving an individual’s physical appearance. Some of these services include deep cleansing facials, full body waxing, chemical peels, eyelash extension application, eyelash and brow tinting, and makeup application.
Beauty therapists provide beauty treatments and services, give advice to clients and promote retail beauty products to support the services they offer. Beauty therapists may work in a salon, in their own home or travel to clients’ homes.
Being an Esthetician is an incredibly fulfilling job that involves helping people, with endless opportunities, education and an immense amount of different career paths to take. Being an esthetician means you have the power to help make a difference in people’s lives every day, by teaching people how to protect and take care of their skin; the largest organ of the body. Esthetics is a career that involves taking care of the health and well being of the skin, by studying ingredients, product development and chemistry to figure out how clients can best protect and preserve their skin without being taken advantage of by the mass amounts of fake products out there. Estheticians also perform different skincare treatments, waxing services along with
Paramount Health and Beauty Company’s (Paramount) upcoming introduction of their new product, the Clean Edge Razor, into the non-disposable razor market presents a number of issues and questions that must be answered in order to maximize profit. Paramount already holds two products in the non-disposable market, both the Paramount Pro and the Paramount Avail, with the Pro being positioned in the mainstream segment of the market and the Avail being positioned in the value segment of the market. The decision Paramount faces involves where to position the Clean Edge Razor. The choice of positioning will ultimately determine profit/loss figures as well as Paramount’s market presence as it attempts to maintain a leading position in the non-disposable
Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
With no local manufacturing of cosmetics and toiletries, Hong Kong’s beauty product needs are met entirely by international exports. Hong Kong’s consumers are becoming more aware of harsh chemicals being used in cosmetics and toiletries and the demand for natural and organi...
Marketing is a essential part of a business because it helps to control the way that goods or services are sold. When marketing a specific product or service it is crucial to be well informed in all aspects of marketing, which include the marketing mix, marketing strategy, target market in which you will offer your product and the environmental factors that could effect how your product is received, including social and cultural difference, competition, economic and technological aspects. In this paper I will explain how I will market the product which I have chosen. An Herbal Shampoo brand called "Herbalize."
competitors include Mary Kay Inc., and Revlon, Inc. The company’s top foreign direct selling companies of beauty products are L’Oréal (France) and Infinitus (China). AVON sold their North American division, as 90% of sales come from non-U.S. markets. These companies are the top competitors for AVON, due to the similar product base within the cosmetic environment, price points, and target market audience (Wood, 2013). AVON has lost domestic market shares to Revlon, who has increased their marketing campaign against the company. AVON has a challenging foreign market to infiltrate between rivals in respected countries such as L’Oréal and Infinitus. The threat of substitutes is highly competitive within foreign markets in an already competitive industry to
What resources and capabilities do you think it would take to become the top direct seller of cosmetics and beauty-related items? Does Avon Products seem to have any of those? What would it take to make its capabilities distinctive?