To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people. The marketing mix is a term used to describe the four main marketing tools, Price, Product, Promotion and Place (EStartup business blog, 2010). An example of each 4P’s are: which products are well received, what prices consumers are willing to pay, what TV programs, newspapers and advertising consu...
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...sses, once the marketing strategy is in place; the business will be successful in the future. Systems are put in place to obtain market feedback which measure success against short-term targets. The marketing mix plays big role in any marketing’s business strategies. This means that the 4P’s, Price, Promotion, production and place.
• Subway-target market n.d., Leading Edge Education 2007, accessed 19 August 2011,
• Start up Businesses website n.d., EStartup business blog and contributors, accessed 19 August 2011,
• Marketing at McDonald\'s n.d., McDonald\'s Corporation, accessed 23 August 2011,
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