When you anticipate the needs of your audience, you increase your chances of obtaining successful communication. (McGraw-hill Higher Education, 2010, p. 25) We are constantly communicating to our audience about who we are and our message through various means; how we stand, how we dress, how we use our language: fast, slow, or with our word selections; and as well with our non verbal behaviors. (McGraw-hill Higher Education, 2010, p. 25) The audience takes in all the visual and audible cues we present them, or do not present them with, as one overall message. The audiences experiences, education, culture, along with many other additional factors, will determine how they perceive and interpret your message. (McGraw-hill Higher Education, 2010, p. 25) The listener is also providing information back to the speaker through “feedback,” indicating if they are participating in the interaction, with non verbal clues, like nodding their heads, or pursing their lips. “Through [this] process, both sender and receiver construct meaning together. Genuine communication occurs when both parties agree on the meaning and significances of the symbols they are exchanging .” (McGraw-hill Higher Education, 2010, p. 25) For every interaction your goal should be to strive for successful communication, no matter if it is an audience of one, one hundred or one thousand. Once you understand who your audience is, it helps you formulate and prepare appropriate communication methods that help you achieve shared meaning. There are several ways you can analyze your potential audience, both before or during an interaction, to encourage shared meaning is taking place.
“Audience analysis is fundamental to the success of any message: to capture and hold an a...
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... one setting, or one to one hundred speaking interaction.
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In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is effective?
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It is therefore important to understand the process of an effective communication. In the article about the ‘Help give a child a breakfast’ campaign organized by Kellogg’s, a world’s leading producer of cereals, five key steps of the effective communication process were discussed. The first step is the purpose of communication or the creation of the idea. Before communicating, senders need to have a clear idea that they want to share with the audience otherwise there is no reason to communicate. Kellogg’s desire to communicate with their audiences was driven by unhealthy breakfast habits which resulted in poor performance and behaviour in schools. After the purpose is identified, the sender needs to turn it into a message or to encode it. It is important to do this otherwise it would be impossible to transmit an idea through any channel. The idea also needs to be encoded into effective messages so that the targeted objectives can be achieved. Next is to transmit the message to the selected audience through a channel. Danique (2011) explained that the channel is responsible for the delivery of the sender’s chosen message form. Some examples include the internet and electronic media. The sender thus needs to choose a suitable channel so as to get his message across as effectively and efficiently as possible. Without a channel, transmission of the message will be impossible. What follows is the response to the message. Without a response, the whole process of communicating will ...
Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product. Mason, OH: South-Western/Cengage Learning.
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L, Sonia. "The challenge of changing audience ." .. N.p., n.d. Web. 20 Nov. 2013. .