Apple Inc Research Paper

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Today I will be talking about the empire known as Apple. Where it originated, how far its come, the trials, and tribulations about this brilliant company. The story begins in 1976 when there were no home computers, Steve Wozniak, a brilliant engineer, created his own home computer that connected to his T.V. His friend Steve Jobs was too interested in the computer science realm and together on April 1st , 1976 they founded Apple Computer Co. Wozniak then went on to re-design his first idea into what is called the Apple II which became extremely popular due to its faster processing capabilities and its color screen. Steve Jobs went off to find investors, one of the major investors was Mike Markkula and finally with enough money they became …show more content…

At this point Mac was asserted as the number one company for any computer graphics. In 1989 Mac went on to create the first portable computer, however it weighed in at 16lbs and it wasn’t until 1991 the Power Book 100 was the first modern laptop. IBM was right on Apple’s tail the entire trail and went on to creating literally dozens of machines that all ran on new software that was being developed by Microsoft. Apple then attempted to sue Microsoft for using some of their development software, but lost the lawsuit. In 1994 Apple switch their processors to aid in the new design of the PowerMac 6100, which at the time was being developed by Motorola and in collaboration with IBM. Apple also went on to allow certain “clones” of their computers to be re-developed by other companies, this was to allow Apple a certain percentage of developers to come up with their own ideas on a computer that could run it all. However, these companies undercut the software and re-developed a monstrous abomination of a computer, slashed the price, and made Apple work twice as hard to come up with a software that could help run these new designs, which lead them to the Mac OS …show more content…

Now Apple had to get creative. They then hired a new CEO, Gil Amelio to assist in their downfall at the time. Aelio decided to stop development of software at Apple and in stead purchase a new OS from a different company. This lead to the creation of NeXT, which at this time was still being run by Jobs. Jobs took over the company within a few months and announced in 1997 at MacWorld their new plans to take over the computer world. The iMac was the first step in revitalizing the company. In 2001 Apple created the iPod, with its easy to use scroll wheel and user interface it was the clear choice for any on-the-go music enthusiast and it held 1,000 songs. Mac OS X soon followed and dominated the older OS’s and allowed all of the old OS apps to run. Apple was clearly monopolizing the world by coming out with new iPods of all color to reach the masses of people who were swallowed by its modern design. But the true brilliance was found in the OS itself, the iPod product was so easily changed and modified with its older brother the Mac. The App of choice of cores was iTunes which at the time was only featured on certain Mac products. This soon changed as Mac allowed Microsoft the same App and would allow the legal sales of all music over a simple

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