Everyone knows the famous brand Levi Strauss and the wonderful products from the brand, but do you know the entrepreneur behind the brand. Do you know the struggles he went through, the life he lived that led him to be one of the best brand in the world. Levi Strauss isn’t just a brand it’s the success and the dream of an entrepreneur that came true. Levi Strauss is an immigrant from Buttenhiem Bavaria, he came to America with his mom and two sisters when he was eighteen years old. Strauss’s date of birth was February 26, 1829 in Buttenheim, Bavaria and the day he died was September 26, 1902 in San Francisco, California. Levi Strauss was from a jewish culture and supported many jewish fundraiser and did his best to keep his jewish culture When there was a shortage in denim there was a shortage in profit, and that may have slowed down the company. In 1973 profits fell based on some bad decisions made in the company’s European Division. Many people wanted bell-bottoms, but all the company had made was straight-legged pants for markets. But also with this setback Strauss came back harder and the company reached $1 billion in sales, in 1974. Levi Strauss and about every other entrepreneur have had struggles and maybe even some failures. It’s the entrepreneurs that come back from those setbacks and struggles and keep going are the ones we all remember. No matter how many struggles he had he never gave up and those struggles are what led him to his successes, and Levi Strauss accomplished many things. Levi Strauss is one of founders of one of the most successful brand name wholesaler out there. People from all around the world wear his brand and to think that it all started with a small dry goods shop. Levi Strauss has a company that’s worth over 4 billion dollars and are sold world-wide. Levi Strauss & Co. also has a foundation that started with a donation to the University of California, Berkeley. His company has about 12,5000 employees worldwide, and has products that are sold in about 50,000 retail locations and are in more than 110
A very lucky few, such as the Straus family who owned Macy's (bought in 1887), Lyman G. Bloomingdales who started Bloomingdales (1872) and the Altmans of B. Altman & Co (1865). (Hendrickson 66, 105 & 159). Many of the enormous department stores which Americans and the world cherish so much, started from theses poor Jewish German immigrants. These stores, such as Bendels, A&S and Gimbels helped established New York City as one of the top four fashion capitals of the world (Ellecanada). They moved to cities with a big population with many job opportunities because "The Jews were men who act...
The most valuable lesson I have learned so far from Ben Horowitz’s book is that there is always a solution. Really, I am amazed by how much resilience Ben had when his personal and professional life were shitty. Twenty-five years ago, my father left 3M to create his own company, he left a really good position in a global company to follow his dream and also because he couldn’t stand having a boss breathing over his neck anymore. I was less than one-year-old and he “gambled” everything over an idea. That is one of the thing I admire the most about him. My dad’s story and Ben’s book made me realize even more that to be successful the hardest part is to actually start. Having a lot of ambition but never taking to risk to fulfill it or loose some price is the worst that can happened to me.
In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.
Levi's had sold to Wal-Mart through a value brand called Brittania in the 80's and the 90s, but that came to an end in 1994 over a dispute in Canada about Levi's Orange Tab jeans. After that, sales dwindled for Brittania, and Levi's sold Brittania to VF Corp. In 2002, however, Levi's was thinking about offering a new value brand for Wal-Mart. It was not that easy of a decision though. They had to think of a way to keep the existing customers in the other channels and not lessen the brand's perceived quality overall.
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
...f his problems with the Internal Revenue Service. However, he also has the drive of a superego. I believe had he not had the determination to succeed in his life, he would not be where he is today.
Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
The creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
In fact, he didn 't view these as failures at all. When something didn 't work, he viewed it as just another way that the item he was looking to build wouldn 't work. Keeping this perspective is a way that innovators can move past these failures and develop the final, working product.
At 35, using a combination of family money and loans, he bought Boussac, a bankrupt French textile group that had financed Christian Dior's original fashion house in 1946. Arnault stripped Boussac down to Dior and used it as a vehicle to create LVMH, which was born out of the 1987 merger between Louis Vuitton and Moet Hennessy. Once in control, Arnault fired executives of both companies, put in his own team, then spent the '90s snatching up still more luxury brands, including shirtmaker Thomas Pink, Chaumet jewelry, Fendi leather goods, the Pucci and Donna Kara...
I believe that if Levi’s had recognized the market demands the time it start to change and
all of the adversity, he managed to keep his optimistic outlook and his diligent work
The article provides examples of companies that have faced the crisis. For instance, the premium position captivity reason was among the main factors causing Levi Strauss to lose its share of market. ...
...people turn to the people in the past that have overcome incredible odds to achieve great things. People like Linden Strandberg who became successful in unconventional ways are often looked at for inspiration for achieving thing that generally do not seem possible. When looking at examples like Mark Zuckerberg it can sometimes be misleading because he had accomplished so much in his life already. People love a good underdog story to help them cope with their own letdowns and failures but stories like Zuckerberg’s are outliers they are not the norm. Strandberg’s story was one that was more plausible and more feasible for its time. Nowadays someone going from nothing to something is just as close to impossible as you can get.