The Success Of A Coffee Shop Essays

The Success Of A Coffee Shop Essays

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Many businesses were doing great until the economy started to go down. This also affected many independent coffee shops. David Tu, owner of Doubleshots, a coffee place was going off with a pretty good start until things started going downhill. The bad economy slowed business down, which caused him to think of more ideas for Doubleshots, such as more advertisement, selling different things, and attracting more customers into the store.


HOW THINGS STARTED

During David’s senior year of high school, his cousin 's coffee shop named Royal Grounds in San Rafael, CA was booming. David had spoken to his cousin several times over the phone, and his cousin finally asked David and his family to visit and check out the coffee shop. David’s dad, sister and brother visited first and loved the business model. Independent coffee shops had a good market share in the bay area and David and his family felt that they could bring it to Houston. However, his siblings were not able to tie everything together and follow through with starting it up; so David took over. He flew out to California and learned the business for about a month. When he came back to Houston he began looking for locations right away. At the same time he was finding vendors for the right stuff. There are special syrups, chocolate powders and many other things that go into making coffee and coffee beans are different. His cousin actually roasted his own beans in California, meaning he buys fresh coffee beans from South America and roasts them in his roaster. But a roaster runs about $50,000 and he did not raise enough capital to buy one. So he spent a lot of time finding local roasters, and picking the one that he liked. He ended up going with Katz Coffee from the heights area. ...


... middle of paper ...


...metimes, no matter how hard you work external factors will prevent you from succeeding. but he said that he learned more from starting Doubleshots than he would have learned by going to school or by doing anything else. It taught him that starting a business requires more than finding the right location or the right stuff to sell. You can have everything perfect, but if you start your business at the bad time you most likely can fail. Future changes for Doubleshots are not bright. His lease is set to expire in April 2010 and David is reluctant to renew. The area has not improved the past two years and economy has not turned around. There is also difficulty with personnel because the manager (David’s sister) is having a baby and it would be difficult to replace her. David was considering letting this location for Doubleshots go and giving it a try after a few years.


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