In the current world, most of the businesses have succeeded because of using advertisement as a business tool. Advertisement is a form of communication, which is used to persuade, manipulate, or encourage the customers to buy your products or services. Some of the examples of advertisement used to attract the attention of the public are: broadcast, print, and electronic media. The main objective of the different types of the methods of advertisement is to make the public to be aware of the new products or services, which are being offered in the market. In addition, it informs the audience on the quality of the products or services as well as persuading them to make use of the services offered or buy these products. A good advertisement should have a great impact on the sale of the products. This is the reason why most of the companies spent a lot of money in the advertisement of their goods and services. One of the benefits of the advertisement is that people get inform of the different products and services , their cost, utilities and other requirements. Nevertheless, it entice the customers to purchase what they are selling. A very effective advertisement is able to large number of potential customers. Moreover, they make positive impact on the products and services being offered. Advertisement is also able to create a brand name of the new product. Hence, making people recognize the product and get attracted to it because of the catchy advertisement. In addition to that, you will get direct feedback from customers about the products or services, which they have received. As a result, customers will have personal opinions of the products or services after viewing it. These opinions are significant since it will assist in improv... ... middle of paper ... ...ommercials. Disadvantages of this method of advertisement includes: the method is very expensive and inability to contain detailed information of the product or service due to limited airtime. • Billboard advertisement (outdoor advertisement) This is the best form of advertisement since it is able to catch the attention of the public. Before using this form of advertisement, companies should give out the message, which is brief and precise. The limitation of the method of advertisement is the fact that it is very expensive. • Online advertisement The form of advertisement is beneficial since is not expensive. The benefits of this type of advertisement are: it only requires a pc (trouble free) and it is able to reach the global market. However, there is an additional cost of hiring a professional to update the online advertisement. Moreover, it requires IT knowledge.
Advertising in today's society is largely based on brand name recognition. It doesn't matter how good the product being sold is, but rather how good the product's advertisements are. A consumer is more likely to purchase a more expensive item because it has a flashy advertisement than buy a cheaper product they have never heard of before.
"Supports of advertising argue that advertising educates consumers, equipping them with the information they need to make informed purchase decisions" (O 'Guinn, Allen, & Semenik, 2015, p. 79). This holds a lot of validity. Advertisements do keep the consumers informed of new products and services, and how these products or services can positively impact their lives. Without educating the consumer on the new product or service and its benefits, consumers will tend to just stick to the brands and products that they know. Advertisements also reduce product search time, "that is, the amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and mobile messages from advertisers" (O 'Guinn, Allen, & Semenik, 2015, p. 79). Consumers benefit from being educated on products and services, and advertisements make this education a much quicker process. Prior to these product and service advertisements, consumers would have to do in depth research on their own or make uninformed decisions about product purchasing, which could lead to buyers remorse. This also saves the consumer money on travel and research costs (O 'Guinn, Allen, & Semenik, 2015, p.
To begin, for just about every product on the market there is an advertisement made to accompany it. Commercials are a common form of media, which are used for soliciting both products and services. They can be humorous, emotional, have a catchy jingle or an aesthetic appeal, or pretty much anything that would make them memorable. On the surface this type of advertising is useful, however, there is a negative side to this medium as well.
Ultimately, the goal of advertisement is to target potential buyers and persuade them to purchase their product or services. Some audiences on the other hand, can look past the sales pitch to find a hidden message.
Advertising makes use of ethical, logical, and emotional appeals to persuade consumers to buy a product or embrace a brand (Hacker). Advertisement is very important in the marketing industry. One source of advertisement that most companies use is by magazine. Although magazine advertisements have been used since the mid-1700s, it is one of the most viewed sources, even though newspapers were created first.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor such as TV, newspapers, magazines, radio, billboards, internet, cinemas and other forms. Advertisers have many methods to try to get the consumer to buy their products such as excitement, personality power, put-downs, jumping on the bandwagon. It can reach masses and enables the seller to repeat a message many times. Shortcomings includes in advertising: less personal and cannot be as persuasive as company salespeople and it can be costly (TV advertising). RBA using their advertising to sales their products through TV commercials, newspaper, radio, internet (YouTube) and billboard also from their magazine
Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle& Saunders, 1990).
Investment in advertisement should be made with great care of media of advertisement and type of advertisement.
When consumers want to by product, they comes to their mind a particular product. Due to the strong competition between companies, they focus most of their efforts on how to attract consumers. The first way that companies use to make attention for their products is to introduce products by advertising. Advertising is an aspect of the marketing process. According to Oxford Dictionary, advertising means "the activity or profession of producing advertisements for commercial products or services". While this general definition is useful, advertising need to be more specific and catchy to be easy to remember. Advertising does not always influence consumers’ behavior or increases sales revenues for many particular reasons, namely, the elaboration of the advertisements, artistic value while implementing creative advertisements, and originality of the advertisements.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
The essential destinations of promoting are to secure, create, develop, and make notices to offer an item. All procedures and systems that are required for making an item effective are planned by remembering the outcomes it needs to give. So basically, the objectives of advertising are for the most part in accordance with the company's arrangements and showcasing effort that can create greatest benefits and give quality support of its
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisement contains commercial offering, or conscious messages and information. Advertisements have ancient history. In early ages Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertisements became hugely popular when it as carried over to commercial television in the late 1940s and early 1950s (Campbell and Thomas, 2014).
The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers.
To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement. According to what has been written above, obviously, advertisement may have both positive and negative effects on consumer behavior. However, the positives are more noticeable than negative effects. Consequently, advertisement may be one of the best tools to distribute information to public.