There is no doubt that advertising plays a monumental role in today’s society. In an article related to advertising Marshal McLuhan was quoted as saying ‘“The continuous pressure is to create ads more and more in the image of audience motives and desires”’(Fowles 658). To achieve success in advertising, a company must pull at the consumers’ psyche long enough so they will stop and look at the product being displayed. To be at the top, advertisers need to go above and beyond, which can sometimes lead to deceitful practices. By definition subliminal messaging is a signal or message embedded in another message, designed to pass below the normal limits of perception. These messages are unapparent to the conscious mind, but in certain situations can affect the subconscious or deeper mind and affect actions or attitudes. Many question the authenticity of subliminal advertising; to put it simply, yes subliminal advertising is real. Subliminal messages have often been used in advertising in many different facets: creating artificial needs, advertisers and manufacturers of products encourage and employ the use of subliminal sexual messages, and using subliminal messaging as a means of helping people. Throughout the years advertisers have done plenty of research to find the most effective ways of reaching the consumer, and while many advertising companies deny the use of subliminal advertising, the fact remains that many ads in circulation now that are considered subliminal.
Advertisements are ubiquitous, no matter what everyone is somewhat affected by advertisements. Advertising pulls at our needs with products and promises that lead consumers to believe that the product will suppl...
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...consumers are the ones who control the destiny of the product.
“Claims about the Power of Subliminal Advertising.” 9 February 2008
Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” ETC. 39:3 1982. Rpt. In Writing and Reading Across the Curriculum. 10th ed. Eds. Laurence Behrens and Leonard J. Rosen. New York: Pearson/Longman, 2008. 657-674
Kiesel, Diane. “Subliminal Seduction.” ABA Journal 70.7 (July 1984): 25. Academic Search Premier. EBSCO. [Delgado Community College Library], [New Orleans], [LA]. 12 February 2008. http://search.ebscohost.com/login.aspx?
Kilbourne, Jean. “Jesus is a brand of jeans.” New Internationalist (Sep. 2006): 10-12. Academic Search Premier. EBSCO. [Delgado Community College Library], [New Orleans], [LA]. 12 February 2008. .
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