Subaru of Indiana Automotive, Incorporated Essay

Subaru of Indiana Automotive, Incorporated Essay

Length: 1142 words (3.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Subaru of Indiana Automotive, Incorporated
Subaru of Indiana Automotive, Inc (SIA) is a division of Fuji Heavy Industries Ltd (FHI), a company that dates its origins to the turn of the century. Subaru, FHI’s automotive division, has always done things differently, when most other car companies used the basic vertically configured engine and rear wheel drive, Subaru was first to mass produce cars with the horizontal engine and front wheel drive followed by all-wheel drive and now Subaru of Indiana Automotive, Inc is even reinventing the way vehicles are manufactured and recycled.
FHI has a long history dating back to 1917 when Chikuhei Nakajima founded The Aircraft Research Laboratory, then it was reorganized in 1932 and was renamed the Nakajima Aircraft Company, Ltd (NAC) a major producer of aircraft for Japan in the years leading up to and during World War II (Subaru of America, n.d.). After Japan's defeat and occupation, aircraft production was forbidden by the Supreme Commander of Allied Powers, as a result, many of the aeronautical engineers started to work in the automobile industry (Odagiri, 1996, p. 216). NAC again reorganized and became Fuji Sangyo Company, Ltd (FCS), and began producing the Fuji Rabbit Motor Scooter. In 1950, due to the Corporate Credit Rearrangement Act, FCS was required to separate into 12 smaller corporations. On July 15, 1953, five of those corporations: a coachbuilder, an engine manufacturer, a chassis builder, a trading company, and a scooter manufacturer, merged to form what is known today as Fuji Heavy Industries. (Subaru of America, n.d.) In 1954, FHI began production of automobiles. The president of the company Kenji Kita searched for a Japa...

... middle of paper ...

... Executive Officers."富士重工業株式会社. Fuji Heavy Indistries,( n.d.) Web. 01 July 2011.
Odagiri, Hiroyuki (1996). Technology and Industrial Development in Japan. Clarendon Press, Oxford. pp. 216. ISBN 0-19-828802-6.

Subaru Media Center - Subaru Media Website. (n.d.). Subaru Media Center - Subaru Media Website. Retrieved July 01, 2011, from

Subaru of America, Inc. Corporate Time Line. (n.d.).Subaru Drive Magazine. Retrieved June 27, 2011, from

Woodyard, C. (2008, February 18). It's waste not, want not at super green Subaru plant - News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World - Retrieved July 02, 2011, from factories_N.htm

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Indian Automotive Industry : The Indian Automobile Industry

- The Indian automotive industry has four noteworthy sections - commercial vehicles, passenger vehicles, three wheelers, and bikes. As per the Society of Indian Automobile Manufacturers (SIAM), the Indian automotive market has three sections - passenger vehicles, multi-purpose vehicles, and utility vehicles. It is then further sub-divided based on the length of the vehicle as segment A, B, C and so on. The Indian automotive industry was a very precautious and safeguarded industry with not very many companies till the economy opened in 1991....   [tags: Automotive industry, Automobile, Tata Motors]

Strong Essays
700 words (2 pages)

Global Competition Of The American Automotive Industry Essay

- Global competition in the industry The Automotive Industry in the United Stated was the market leader until the early 60s, however, many countries have begun to invest in the car industry, in particular, the countries of Europe. Despite the American automotive industry has been a market leader in the beginning of the century, the United States opened a new period in the history of the American automotive industry through an efficient production model invented by Henry Ford. The cars were manufactured on a large scale which led to the reduction in costs....   [tags: Automotive industry, Internal combustion engine]

Strong Essays
1062 words (3 pages)

Automotive Logistics Global Conference & India Conference Essay

- Automotive Logistics Global Conference & India conference Matthias Schulz Director North America Material Planning & Logistics Ford Motor Company Amlan Bose Vice President - Material Flow Engg., Logistics Network and Exports Operations Ford Asia Pacific and Africa Nigel Harris President Ford India The 2014 Automotive Logistics India conference, held in Gurgaon, revealed that despite years of lacklustre growth or declines, the Indian automotive logistics industry has not lost its hope or belief in the country’s promise....   [tags: Ford Motor Company, Automotive industry]

Strong Essays
801 words (2.3 pages)

The Fountain Made by J.P. Victor Andre in Madison, Indiana Essay

- In the downtown area of Madison, Indiana, sits an extraordinary structure that seems to capture attention from all walks of life. The Broadway Fountain was created by a French artist named J.P. Victor Andre. Andre obviously knew what he was doing when he was asked to construct this fountain because of the impressive composition it has and with its mesmerizing size. “Some have suggested that Andre’s neo-classical design was inspired by the famous fountain in Place-de-la-Concord in Paris, or by a fountain exhibited at the Crystal Palace Exhibition in London in 1851” (Wright)....   [tags: indiana, broadway fountain, victor andre]

Strong Essays
876 words (2.5 pages)

The United States Of The Automotive Industry Essay

- When it comes to the automotive industry, the United States of America was at the top. It reigned supreme with the biggest percentages of sales coming from the “Big Three” car companies: General Motors (GM), Ford, and Chrysler, with the smaller percentages of sales coming from other brand names from different countries. Today, moreover, is a different story. According to CBS, “market shares are falling for all three companies as follows: General Motors: 28.2% to 17.6%, Ford: 24.1% to 14.7% and Chrysler: 15.7% to 12.7%”....   [tags: Automotive industry, General Motors]

Strong Essays
953 words (2.7 pages)

The Automotive Industry Essay

- The automotive industry has been having a hard time catching a break the past few years. With bankruptcies, major recalls on some makes and models, and people’s opinions fluctuating on whether or not they should trade in their gas guzzlers for a more gas efficient model – this all takes its toll on the ability of the company to recover from losses. Add in the environmental challenges that car makers in America must conquer, and it can seem overwhelming for even the most experienced industry giants....   [tags: Automotive industry, Renault, Automobile, Porsche]

Strong Essays
1067 words (3 pages)

The Economic Climate Of The Automotive Industry Essay

- Given the current economic climate, I think the automotive industry is going to be faced with a multitude of economic challenges in the next five years. An oligopoly, the auto industry is highly dependent on strategic decision making, and the demand for dynamic innovation and supply at decreased-cost levels. Competition and substitutes are seemingly leading factors in shifts that face the current industry in the near future; as well as political changes – locally and abroad. With the upcoming Presidential election, there is a very real possibility of big political changes, as well as, some major changes to international trade policies facing the American Automotive Companies....   [tags: Automotive industry, General Motors, Automobile]

Strong Essays
1480 words (4.2 pages)

Essay on Global Competition Of The Automotive Industry

- • Global competition in the industry Global competition is changing the environment facing most companies today. As trade barriers fall and transaction costs decline, new global competitors are entering previously more isolated domestic markets. In response to this intensified competitive pressure, local companies are pushed to enhance performance by innovation and adopting process and product improvements. The automotive industry is one to the largest and most important industries in the world....   [tags: Automobile, Automotive industry, General Motors]

Strong Essays
879 words (2.5 pages)

The Crisis Of The Automotive Industry Essay

- A man walks through his door and sits down at scuffed wooden table with his wife. As they sift through a mound of bills for the month the man tells his wife that he has been laid off without pay from his automotive job. Already in rough times, with money already an issue, the man must find a way to provide for his family and not have the house fall into foreclosure. The automotive industry in America controlled our economy and kept it running for many years. High gas prices ruined the industry and crippled our economy....   [tags: Automotive industry, General Motors, Automobile]

Strong Essays
2468 words (7.1 pages)

The Automotive Industry Crisis Of 2008-2010 Essay

- Fueled by the 2008 recession, the automotive industry suffered a crisis that hurt the United States’ national economy. Lead Up to the Crisis The automotive industry crisis of 2008–2010 was a part of a global financial downturn. General Motors, Ford, and Chrysler, also referred to as the United States Big Three automakers, had limited access to offshore production, unlike their foreign equivalents. The New York Times wrote, “For the most part, the so-called auto transplants – foreign-owned car companies with major operations in the United States – have deep pockets and ample credit, and they are not facing potential bankruptcy like General Motors and Chrysler." Because of the rise in gas pri...   [tags: General Motors, Automotive industry, Chrysler]

Strong Essays
1083 words (3.1 pages)