Students’ Perception on the Enhancement of Soft Skills Toward Products Promotion

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Recommended: role of communication when building and maintaining relationships

“Soft Skills was a common term in the 1960s and 1970s. Students and teachers considered the term akin to human relations, interpersonal communication and team building, all of which encompass skills that form the foundation for building relationships” (Kamin, 2013). Relationships are vital not only people’s personal lives but also their professional ones. In the professional workplace, teamwork relationship is needed to attain a common goal and achieve success. In order for this teamwork to proceed harmoniously, people must know how to properly apply soft skills in the best way possible. Soft skills are considered to be associated in creating and sustaining relationships that benefit the people since it helps in communication.
According to Bhatt (2011), communication is not only about being able to communicate effectively but also being able to practice empathy and ethics in communication. Soft skills are imperative in communication since it helps improve a person’s capabilities by informing them what soft skills are and what purpose it serves. In promoting products, communication is a vital skill in order to attract and sway a person to buy the product. If a person is confident with his/her communication skills then they will have a larger chance for success in promoting a product. Soft skill’s ability to establish relationships, heighten communication skills and influence people makes it a vital part in the advertising world.
This study is based on the research conducted by Mitchell, Pritchett and Skinner in 2012. The study focused on MBA students acknowledging the importance and the need for developing the different soft skills needed to achieve success. The study further discussed the incorporation of soft skills in the sch...

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...are Soft Skills from the Recruiter’s Perspective. ICFAI Journal Of Soft Skills, 3(2), 19-28.
Shuayto, N. (2012). The Case for Soft Skills Development in MBA Programs. Global Conference on Business and Finance Proceedings, 7(2), 58-67.
Spowart, J. (2011). Hospitality Students’ Competencies: Are they work ready?. Journal of Human Resources in Hospitality and Tourism, 10(2), 169-181. doi: 10.1080/15332845.2011.536940
Waldeck, J., Durante, C., Helmuth, B., & Marcia, B. (2012). Communication in a Changing World: Contemporary Perspectives on Business Communication Competence. Journal of Education For Business, 87(4), 230-240. doi: 10.08832323.2011.608388
Weber, M.R., Finley, D.A., Crawford, A., & Rivera, D. (2009). An Explanatory Study Identifying Soft Skill Competencies in Entry-level Managers. Tourism and Hospitality Research, 9(4), 353-361. doi: 10.1057/thr.2009.22

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