Essay PreviewMore ↓
The simple, most accepted and understandable definition is that a customer is one who pays for goods and services. University students, in general, are definitely paying or being sponsored to be part of the academic institution, therefore there is a certain income flowing into the university for the students to be there. Educating a person is considered as providing a service in the sense that work is being done by a person (the lecturer) and that work benefits someone else (the students). Educating students towards their future endeavours, is essentially what universities do. Therefore one could confidently say that universities are providing a service and students are paying for that service.
However this is not enough to ascertain that students of the University of Cape Town (UCT) are customers to the university. Being a customer stems further than the simple definition. Customers are treated or handled in a certain way which allows them to claim their status as customers. In order to strengthen the claim that students of UCT are customers to UCT, one needs to look at the typical customer mentality and customer treatment within the market place. A social comparison of students and customers would then have to be conducted.
It is acceptable to say that customers make up a large share of consumers in the market place. Consumers, normally, define the revenue of an organization. However when businesses have limited supplier and want to increase their revenue, the only way to do this is to increase prices. Therefore the idea is to keep your current consumers loyal to the brand i.e. to keep them happy. Hence the fundamental concept which states that the customer is allows right. If suppliers can keep their consumers happy then increasing prices will not result in your demand decreasing and instead your revenue will increase.
If the status quo of rising university fees in South Africa is examined, the supplier-customer relationship is certainly one which is similar to UCT and its students. UCT is always attempting to improve its facilities, even if those improvements are not particularly necessary, this can be seen as a means to keep us happy and loyal to the UCT brand. When the university feels that it needs to raise the fees for any particular reason, it does so and with very passive retaliation by UCT students.
Few students complain compared to students in other South African universities because UCT as a brand seems worth the price increase.
How to Cite this Page
"Students as University Customers." 123HelpMe.com. 18 Apr 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- What stands out about American universities today. Is it the academic opportunities offered to students, experienced faculty, or strong sense of community. Or...perhaps they have lost their focus. It is not uncommon for universities to focus their efforts and budgets elsewhere; by building state of the art gyms, for example, remodeling luxury dorms, grooming campuses, or creating more management positions. College students and professors alike are subject to the nationally occurring changes in higher level education.... [tags: University, Higher education, Student, Academia]
713 words (2 pages)
- There has been an enormous demand and increase in online education serving working adults and students at home and aboard. According to (“The 50 Best Online Colleges” n.d.) “a 2015 report by Babson Research titled, Tracking Online Education in the United States, today the number of college students learning online exceeds 7 million (para, 2). Online Universities and Colleges now challenged to deliver quality content to their online students. Prospective students have the ability to shop for only program that allow them to attain a degree exclusively online.... [tags: Academic degree, University]
1175 words (3.4 pages)
- ... This, according to Johnson (1994) will help make students (future computing professionals) aware of the ethical issues surrounding computers, to sensitise them to ethical issues in the use of computers, and in the practice of the computing professions, convey to students a deep understanding of the ways in which computers change and impact on society, and provide conceptual tools and develop analytic skills for ethical decision making within the computing world. Several authors have defined Computer ethics differently.... [tags: crime, hacking, viruses, privacy, stress]
879 words (2.5 pages)
- One of the most notable challenges in today’s business operation knows the behavior of clients and how they are being satisfied under risk provision value choices. This work is grounded on the evaluation of the information being collected from surveys, consultations and other references regarding the matter. As of today, there are many different whitening soap products available in the marketplace. Over the years, our skin becomes dry and damage, especially when we turn to the Middle Ages. Even the young can also experience damage skin by constant exposure from the sunlight.... [tags: consumer, inventory, motivations]
1722 words (4.9 pages)
- Effective September 1, 2013, Framingham State University enacted a tobacco-free policy For this report, we seek to find disparities between the FSU smoking policy and the actual campus practices. We have compiled survey data from 350 FSU students to determine trends in smoking. This report will attempt to gauge cigarette and other tobacco product use on campus. Our goal is to determine how much of this policy students are aware of and to learn what role, if any, other tobacco products play in the lives of students at Framingham State University.... [tags: Tobacco, Nicotine, Cigarette, Smoking]
1494 words (4.3 pages)
- Some of the most diverse locations in the world can be found at a college campus. Throughout universities across the country, college students are asking questions as, “When am I ever going to speak this language in my life?” or “I’m never visiting another country so why learn something I won’t use?” These are two examples of college students stating when taking a foreign language class as a requirement for their university. Besides English, there a hundreds if not thousands of languages spoken in the United States such as, Chinese, French, Vietnamese, Korean, German, and the list goes on, however, Spanish is among the top languages spoken in the country and businesses across the country are... [tags: Second language, Language education, University]
1040 words (3 pages)
- • When I found out I was accepted to the University of Florida, I was over the moon with excitement to know I will be able to attend a top ranking university as a first generation student, but also realized I wanted to fully utilize my time here to progress and flourish. In high school, I held several influential positions such as President of Spanish Honor Society, Vice President of Key Club, and Treasurer of DECA. As a result of prior experience, I researched and joined different organizations at UF that suited my interests and goals ranging from leadership development programs to clubs that corresponded to my hobbies.... [tags: Leadership, Management]
1332 words (3.8 pages)
- MU Communication Fanatics is a strategic communications consulting firm constructed by Millikin University students and recent graduates. Our goal is to help our clients devise, reconstruct, and achieve their organizational goals through branding, strategic planning, and effective communication. At MU Communication Fanatics we focus mainly on leadership, conflict, decision making, technology, and apply other approaches to organizational communication such as the classical approach, the human relations and human resources approach.... [tags: Corporate Profile]
2209 words (6.3 pages)
- Convenience Store as Metaphor for a University The university is a convenience store located along the highway of life. It's not a place the customer-student necessarily wants to stop at, but looking at the gas gauge of opportunity, the customer has decided to stop and fill up on knowledge in order to continue on the journey. Everything the university offers can be compared with an item offered at the convenience store. The knowledge a student is buying can be compared to the different grades of gasoline available to the customer of a convenience store.... [tags: Expository Essays]
718 words (2.1 pages)
- Northeastern Co-ops The key to a well-rounded college career is having a combination of experiential education and academic studies. Having the opportunity to dapple into your field of study one year into college is an experience not offered to most students. It allows the student a chance to grow up and join the real world, for six-months at a time. Northeastern University, in the heart of Boston, Massachusetts, offers just that to all of its undergraduate students. Northeastern University is ranked number one in co-ops by the Princeton Review, and offers a six-month long internship program every year.... [tags: University Work Experience Students Essays]
1802 words (5.1 pages)
In the UCT-student system it is also the burden of the student to keep the university happy. For example one could look at the duly performed system which UCT makes use of. If the student does not meet the duly performed requirements, the university excludes them from that particular course. That sort of treatment does qualify students as customers. Take the analogy of a person walking into a bus and being asked to get off because they are not intelligent enough. If UCT considered its students as customers, they would help those who are struggling and not exclude them. However UCT does not free-willingly do this. On the same point, one could speak of the issue of expulsion. If students are customers, and by society’s acceptance, “the customer is always right” (as long as they do not destroy anything belonging to the business), then why are students restricted from doing anything they want within the institution, which concerns them. For example students who cheat in exams qualify for expulsion but, whoever cheats in an exam is not cheating the university, but rather excluding himself from the opportunity of learning.
Therefore students are not always right. It is not sensible for the students to consider themselves as customers if this basic rule of thumb about customer treatment does not hold for them. One can thus reverse the definition of a customer, and say that, just because you are paying for something it does not mean you are considered a customer. Of course you will be obliged to the perks which you paid for but you are not necessarily a customer. Also, if students were customers, it would imply that UCT has the main intention of acquiring financial gain from its students. This is cannot be the case because anyone would then be accepted into the institution, as long as they have the money to keep up with the payments. This is not the case. Since UCT does not consider its students as customers, it is not wise for students to call themselves customers because there will always be a misunderstanding as to what the university is obliged to provide. The university has no financial dependency on the current students; there will always be students waiting to get in.
The implementation of rating sites has been said to encourage a customer mentality amongst students. This is possibly the greatest disadvantage of the rating sites. The sites promote students to think of themselves as being indispensable to the university. Customer mentality is the last thing that any university would want, because students start to feel obliged to more than the university is required to supply. In countries where the rating systems have been implemented, it has been recorded that there are comments which are made which seem to favour younger lectures, because they can relate to them more, and the older lecturers are often discredited as being bad teachers. This pulls away from true reflection of the lectures teaching abilities. Because of the exaggerated comments made by some undergraduates, whom the sites are most often allocated to, the sites are perhaps not the best way of getting credible feedback. Students will also tend to base their ratings on a subjective analysis. The negative side of enforcing these sites can be based on students trying to use the sites as a means to flex their false customer power
However, if one takes a look at the other side of the spectrum, enforcing the rating sites may have some desirable impacts. If the sites are properly managed and regulated, ratings can be manoeuvred to reflect the truth. For example, it is often easy to pick out students who are giving an exaggerated negative opinion. If those people who are viewing the sites can be very critical in their preview of the comments, one could expect the sites to be quite successful. The other positive of the having sites is that they are the most viable solution in terms of including as much people as possible. There is probably no other system which could acquire as much student participation as the rating sites. This is generally because students are always on computers and the convenience of the sites is very appealing to them. The sites thus give the university and other people an extremely broad opinion as to how people feel. When the advantages and disadvantages are weighed, it would appear that implementing the rating sites may be in the favour of South African universities.
Therefore the rating sites could be quite beneficial if they are well implemented and if students could stop seeing themselves as having a false customer power.