Struggling Computer Giants Find Success

768 Words2 Pages

The CEO Fiorina made the correct choice to acquire Compaq. Before the acquisition, HP was struggling in global sales and market share loss from its competitors IBM and DELL. There was an economic war among HP, IBM and DELL to win the benchmark in computer industry.
Despite the business strategies among HP, IBM, Compaq and DELL, HP gained increasing revenue from year 1999 to 2000. However, from year 2000 to 2001, HP’s total net revenue annual growth rate was -10.4% and earnings (loss) from operations annual growth rate was -55.7%. The main three segments in HP, imaging and printing systems, computing systems and IT services were recorded net revenue annual growth rate with -5%, -15.8% and 6.6%, respectively; total earnings(loss) from operations with -27.6%, -146.9% and -46.1%, respectively.
Furthermore, in FY 2001, under decomposing profitability, HP’s operating ROA was 3.1% was far away from its competitors, such as IBM with 17.4% and DELL with 129.3%; as well as HP’s ROE with 2.9% compared with IBM with 37.4% and DELL with 41%. Also, the evaluating operating management performance of HP’s Gross Margin was 26.5% compared to IBM with 37% and DELL with 20.2%. We can see that the PC segment was decreasing its profit margin, the computer industry relied on printers, servers and services segments. These segments bring higher margins and higher profits to the computer companies. However, HP was losing its EBIT margin and NOPAT margin more than IBM and DELL.
Undergo the evaluating investment management. “Operating working capital turnover indicates how many dollars of sales a firm is able to generate for each dollar invested in operating working capital.” Overall DELL was performing very well. Under the turnover ratio, HP with 8.08,...

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...$2.5 billion total saving in 2003 would make the new company more cost efficiency.
According to Goldman and Sash analysis, the new combined company from CY 2001 to FY 2004, HP could contribute from 55.7% to 68.2%, Compaq could contribute from 44.3% to 31.8%. The “...exchange ratio in the merger of 0.6325 of a share of HP common stock for each share of Compaq common stock” was hard to balance the benefits between funders or investors from the two individual companies. Because there were lots of unknown issues and there was no standard benchmark to follow.
The histrionic financial report stated most people on HP board firmly believed the acquisition would bring new problems to the company. However, we can see the new company could restructure and become more price competitive and more cost effective. A new financial performance would present after the acquisition.

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