Strong Correlation Between Marketing And Children 's Health Essay

Strong Correlation Between Marketing And Children 's Health Essay

Length: 1067 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Strong Correlation between Marketing and Children’s Health
Roughly 700 billion dollars each year is directly influenced by children under the age of 12 in the United States (Media Education Foundation 1). That is equivalent to the entire economies combined of a 115 of the world’s poorest countries (Media Education Foundation 1). Because of the marketing power and influence that children in America have over the buying power in their homes, marketers and advertisers target these current and future consumers in an attempt to influence the money that they directly control (Media Education Foundation 1). Children often determine what product is purchased over another. They make the final decisions in many situations. Corporate marketers have studied the effects of nagging through the help of unknowing parents (Media Education Foundation 2). The parents were likely under the impression that the study was being done to help solve the nagging problem, when it was really done to make the nagging process more effective. Children are being marketed to all of the time. Marketing has integrated into schools, through media devices, and branding. Children today have been immersed in marketing and it influences their decisions. Because children have such powerful buying influence, advertising is detrimental to their health. There are several reasons why there is a strong correlation between marketing and the health of our youth, which include marketing makes unhealthy food options look like good choices, marketing pushes materiality in children, and marketing disclaimers are not geared towards children.
There is a strong correlation between marketing and a children’s health. Many of the unhealthy food options that both parents and children ma...

... middle of paper ...

Markets are breeding a generation of obese, mentally unstable, and consumerist buyers. They are showing children that they need “things” to be of value. They are growing the generation faster than ever before. They are marketing to toddlers and influencing the buying decisions for families without many of them even knowing about it. Marketers are teaching children how to effectively nag for things that are unhealthy for them. They are finding ways to integrates schools through promotions and monetary exchanges. They are rampant through television ads, movies, and other types of entertainment. They are taking advantage of a generation that uses multiple media devices at one time. Children are constantly being hit with advertisements and it is causing an unhealthy generation of future citizens that don’t eat well and who have to have possessions to know their worth.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Effect Of Obesity On Children And Household Routines Essay examples

- Anderson, S., & Whitaker, R. (2010). Household Routines and Obesity in US Preschool-Aged Children. Pediatrics, 125(3), 420-428. doi: 10.1542/peds.2009-0417 In this academic journal, Sarah E. Anderson, PH.D. and Robert C. Whitaker, MD, MPH examine the correlation between obesity in preschool-aged children and household routines. They believe that eating the evening meal together as a family, having a sufficient amount of sleep, and regulating screen-viewing time are all influential factors on the health of a child....   [tags: Nutrition, Obesity, Childhood obesity]

Better Essays
1198 words (3.4 pages)

Video Game Violence Make Teens and Children More Aggressive Essay

- The term violence is a broad word that has many different views depending on what it is associated with. When it comes to teens and children, violence can be anything from pushing, shoving, and fighting too. Violence has and always will be an ongoing problem around the world. Everything that can be done to prevent it will benefit our society. Today’s video games and featured television shows have become much more graphic than they have ever been, showing brutal images that can be accessed by all ages....   [tags: Violent Video Games, 2015]

Better Essays
2331 words (6.7 pages)

Essay on Description Of The Proposed Retail Brand Concept

- 1. Brief description of the proposed retail brand concept Here the brand has been associated with various attributes of the product. A higher order concept has been derived from these benefits which a customer would get giving the price and also as attributes and features which they would get along with timely delivery of the product. The marketing efforts have also contributed for the same. This retail company is providing a better quality of its products as it values customer satisfaction and customer delight....   [tags: Marketing, Customer service, Sales, Customer]

Better Essays
1004 words (2.9 pages)

GoPro and Its Strong Marketing Strategy versus Contours Essay example

- GoPro is officially the best-selling camera in the entire world and the company has doubled its sales figures every year since its creation, expecting to make a billion dollars in 2013 alone (Cade, 2013). GoPro’s owner and creator, Nick Woodman, Ernst and Young’s National Entrepreneur of the Year 2013 (Jewish Business News, 2013), believes that the company’s strategies of aggressive marketing and strong use of social media, as well as the constant advancements in consumer technology are the reasons for the unrivalled success of GoPro (Mac, 2013)....   [tags: camera, marketing, social media]

Better Essays
536 words (1.5 pages)

The Marketing of Products to Children Essay

- Do you think that the marketing to children is a social problem. INTRODUCTION The marketing of products to children has continued since the emergence of the free market policy in the 20th century. However, in the recent decades, there has been a drastic increase in the expansion of marketing efforts targeted at children. The average child views thousands of television and print advertisements every year including television shows, magazines and web based advertisements which are targeted specifically at children....   [tags: children, marketers, t.v., internet]

Better Essays
2102 words (6 pages)

The Correlation Between Children And Children Essay

- The correlation between children who are exposed to other children, in a group like setting, compared to those that have not been, is also a popular topic to study. Children who grow up surrounded by siblings, especially if they share a room before the age of 3, usually have a higher immunity rate. The bigger the family the more germs the child are going to get exposed to. Large group settings are beneficial and lead to healthy immune systems (Bauchner). Another group setting that can lead to a child being exposed to multiple bacteria is a daycare....   [tags: Immune system, Bacteria, Infection]

Better Essays
1234 words (3.5 pages)

Marketing Plan For Advertising For Children Essay

- Previously there were no restrictions to the certain age limit for advertising especially for those who targeted children below 12 years of age. Advertising aimed at children was conducted through promotions, tie ups with cartoon characters or events targeting the latter. Children did not understand they they were tricked and that the primary reason was to sell them junk food and create unhealthy habit (Palmer & Carpenter, 2006) There is need for all Companies to undertake their promotional strategies while respecting the interests of the public (Hill & Langan, 2014)....   [tags: Advertising, Nutrition, Marketing]

Better Essays
1164 words (3.3 pages)

Essay about Marketing And Children

- American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking. One example of marketing towards the youth market is the Kellogg's website "Fun-K-Town". The site is devoted solely to kids and their "favorite" breakfast brands through the use of games. The site is looked at in depth below. Section 1: Marketing or Entertainment You might think a lot of money goes into putting together a website such as this, especially with a decent selection of games....   [tags: Business Marketing]

Better Essays
1618 words (4.6 pages)

Essay on International Marketing To Children

- International Marketing To Children The prevalence of childhood overweight and obesity is reaching unprecedented proportions in Australia and internationally. The most recent research on the prevalence of overweight and obesity among children, from kindergarten to school year 10 in New South Wales, Australia, indicates 8% of boys and 6% of girls are obese and 17% of both boys and girls are overweight (Booth et al., 2006). Food marketing to children has been recognized in a joint report by the Food and Agriculture Organization and the World Health Organization as a probable causal factor in childhood overweight and obesity (World Health Organization, 2003), influencing children's food...   [tags: Business Marketing]

Free Essays
1053 words (3 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)