Strengths And Weaknesses Of Walmart

Strengths Weaknesses

1. Loyal customers 1. No attractive displays

2. Customer service 2. No marketing strategy

3. POS system that helped 3. Limited advertising and promotions improved sales and profit margin. 4. Attracting long-term workers Opportunities Threats

1. Expanding their products and 1. Wal-Mart services. 2. Utilizing innovations 2. Aldi

3. Rebranding their image with 3. Kroger’s loyalty program uniforms and name tags.

4. IGA 4. An economic downturn 5. Low prices

Strengths Bob’s Supermarket had loyal customers who kept coming back because of the good customer service his employees gave. For instance, “the employees got to know and typically greeted regular customers” (Parnell, 2014, pg. 397). Another key point, was that “Bob

One of those weaknesses was the outdated display case, which “was not very prominent or particularly upscale in appearance” (Parnell, 2014, pg. 397). As a result, consumers chose to shop at other locations, such as Wal-Mart and Kroger. In fact, Bob’s Supermarket didn’t even have a marketing strategy, and had very limited advertising and promotion. As a result, there were missed opportunities that could have helped increase the flow of traffic that could have being coming in and out of the store. As a matter of fact, Bob and Sam even found it to be difficult for them to attract long-term workers who were willing to work for minimum wage. As a result, only high school kids and sometimes housewives were willing to work for the minimum