Essay on The Strategy Of The Ford Motor Company

Essay on The Strategy Of The Ford Motor Company

Length: 2072 words (5.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

line, built a company upon those unique foundations that pushed through one of America’s hardest financial times. As of 2014 Ford Motor Company ran into another dip in profit due to the competitive market. However, the company is investing into its future by looking into multiple aspects that have high potential in paying off. As of the end of 2015, the company’s total Revenue equated to $149.5 Billion compared to $135 Billion in 2014. The company’s insight on using start up companies and awareness of sustainability could push Ford Motor Company into a much brighter future.
Henry Ford is the founder of Ford Motors, an automobile company with over $149 billion in profits and currently one of the top competitors in the automotive industry with over 14% market share ownership. The company started in 1903 with Henry Ford and partner Alexander Malcomson, Detroit’s largest coal dealer, incorporate the Ford Motor Company with $28,000 in cash and $21,000 in promised funds from 10 other investors, primarily friends, relatives, or business contacts of Malcomson. Between 1903 and the 1908 advent of the Model T, Ford’s company manufactures nine different cars: Models A, B, AC, C, F, K, N, R, and S. The most successful, the Model N, is described in advertisements as high-grade, practical, and luxurious. Its skyrocketing sales foreshadow the success of the Model T. In 1908, Ford introduces the Model T, or "Tin Lizzie," as it came to be known. Within months, demand is so high that the company puts new orders on a hiatus. In 1913, Ford 's Highland Park factory begins operations of the first assembly line in the world employing a total of 13,000 men. Ford sponsored the new wave of the moving assembly line technique for mass production and a in o...

... middle of paper ...

...ce. He is a neuroscientist who fully understood the neural code or pathway the eye uses to transmit visual information to the brain. This has led to a powerful machine vision platform for navigation, Facial recognition, object recognition and other functions, with near to endless possibility. For example, it is already being applied by Dr. Nirenberg to develop a device for restoring sight to patients with degenerative diseases of the retina. The hope for Ford’s partnership with Nirenberg Neuroscience is to help bring a more humanlike intelligence to machine understanding modules of its autonomous driver system.
Civil Maps: Ford is looking into developing high-resolution 3D mapping capabilities and has looked to Berkley, California to help. Civil Maps is an innovative 3D mapping technique that is more efficient in scaling and more efficient than existing processes.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Strategy Implementation And Control Of Ford Motor Company Essay

- Strategy Implementation and Control Strategy implementation involves establishing programs and tactics to create a series of new organizational activities, budgets to allocate funds to the new activities, and procedures to handle the day-to-day details (Wheelen, Hunger, Hoffman, & Bamford, 2015). Essentially, after a company determines the direction of their program, it is the how that particular direction will be accomplished. It also answers the question of what resources must be moved or sold to meet the allocated budget....   [tags: Ford Motor Company, Automotive industry]

Better Essays
1741 words (5 pages)

Ford Motor Company Marketing Strategy Essay example

- Ford Motor Company Marketing Strategy Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers. Ford motor company offers a wealth of variety to the automotive consumer....   [tags: BTEC Business Marketing GCSE Coursework]

Better Essays
6262 words (17.9 pages)

Ford Motor Company Supply Chain Strategy Essay

- Ford Motor Company Supply Chain Strategy Background In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing numbers of cars and trucks are parked in dealer lots and showrooms creating an alarming trend of stagnation and profit erosion....   [tags: Ford business Strategies Essays]

Better Essays
1392 words (4 pages)

Essay about Ford Motor Company - Supply Chain Strategy

- EXECUTIVE SUMMARY An analysis of the current situation revealed the following issues in the current spply chain: Ø Information flow impaired beyond level one suppliers. Ø Development of Information Technology in the supplier base. Ø Competitors headed to a virtual organisation. The decision to be taken is whether to virtually integrate the supply chain (create a virtual marketplace accessible to authorised personnel) or carry on operating the traditional way automakers have. The recommendation is to virtually integrate by creating an online centre where for a small fee, using only an Internet browser suppliers will have access to the centre’s large database....   [tags: GCSE Business Marketing Coursework Essays]

Free Essays
3198 words (9.1 pages)

Case Study : Ford Business Strategy Essay

- Ford Business Strategy Shawn Landry College of Business   Industry Analysis The United States employs over one million workers and 3 percent of the U.S. economy is represented by the output of auto manufacturers in the U.S. (Klier, 2005). An average of over eight million passenger vehicles is produced in the United States annually. In a report published by Young (2014), auto sales in the U.S. have increased by 9.1% since July 2013. The automobile industry is a competitive industry, with global manufacturers such as British Motor Works (BMW) and Mercedes among other manufacturers importing vehicles into the U.S.; consumers have a wide range of vehicle makes and models to choose from....   [tags: Automotive industry, Ford Motor Company]

Better Essays
2324 words (6.6 pages)

Essay about Ford Motor Company Is A Prosperous Business

- Introduction The Ford Motor Company has been in business since the nineteenth century, and it has enjoyed a rather successful run as one of the top automobile-making industries in the United States. Ford Motor Company is a prosperous business because of strategic planning and changes that it was willing to take a risk on developing and implementing. Successful corporations have to adapt to the constantly changing environment or the company will be doomed to failure. In other words, customer shopping habits change as new products are introduced to the market or when other factors beyond Ford Motor Company’s control affect which vehicles are sold....   [tags: Ford Motor Company, Assembly line, Henry Ford]

Better Essays
1348 words (3.9 pages)

Ford Motor Company through the Ages Essay

- The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p....   [tags: model, strategy, europe, cost, market, war]

Better Essays
3184 words (9.1 pages)

Ford Motor Company Strategic Audit Essay

- Ford Motor Company Strategic Audit Abstract The purpose of this paper is to give a brief detail of the strategic audit of Ford Motor Company. The method of research used was Internet research by topic. In addition to the class textbook audit example used, other written references in the area of Ford Motor Company were used, in order to develop the subject more in detail. This topic was selected among a series of topics of general interest in the area of strategic audit for a corporation, as a class requisite....   [tags: Analysis Ford Motor Company]

Free Essays
1313 words (3.8 pages)

Analysis of Ford Motor Company Essay

- Analysis of Ford Motor Company External Factors and Economic Environment 1) Market and Customers Between 22% and 23% (average over past five years) of Ford’s customers are defined as fleet customers as described above. The residual 77%to 78% of customers are private individuals who purchase Ford vehicles through licensed dealers. Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s products are purchased and driven the world over. Argus Research estimates that the car market will decrease 3.8% in terms of units sold during 2003, and that light truck sales will increase 0.2%....   [tags: Business Analysis Strategy]

Better Essays
1060 words (3 pages)

Case Study : Ford Motor Company Essay

- With the year of 1984 upon us, we at Ford motor company face a very important decision on our operations in Mexico. They have been profitable for years but are now in trouble with the auto decree of 1983 issued by the Mexican government. This will require a substantial change in the way Ford motor company operates in Mexico. My division, the strategic planning Division of ford, has been asked to develop a recommendations for what they plan will be for staying or leaving in Mexico. Thing that we as the strategic planning division will be looking at is ford global strategy along with the Mexico market, along with current production conditions....   [tags: Ford Motor Company, Assembly line]

Better Essays
1069 words (3.1 pages)