Strategy and Structure Essay

Strategy and Structure Essay

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Today, companies operate in a dynamic, ever-changing world. In order to remain competitive, they need to move away from the traditional notions of strategy formation. They thus need to rethink the way they approach the formal work of strategising and organising.

Strategy is an elusive term and is defined in various ways by a number of authors. Broadly, strategy is referred to how the goals, objectives and missions of the organisation will be achieved (Jonas 2000). In relation to this, strategising is the processes through which a company meets these goals (Jarzabkowski and Fenton 2006). Organising refers to the formation and implementation of the ‘structural practices and co-ordination processes by internal stakeholders to enact the organization’s identity, culture and interests’ (Jarzabkowski and Fenton 2006).

Whittington (2003) distinguishes between the formal and informal work of strategising and organising. He states that the formal work comprises of the meetings, conferences and the like, which can be traced and measured. It uses the tools and techniques that are taught to people through out their educational life. Informal work is the work that is emergent from the situation and cannot be evaluated through any of these management tools.

There is only a negligible amount of research done on the formal work of strategising and organising. This research tends to focus only on the top management. To provide a base for further research, the following essay explores the top management as well as other organisational members who are responsible for the formal work of strategising and organising. It also looks at how these members reach this position and are discharged with this responsibility.

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Rindova, V.P. (1999), ‘What Corporate Boards Have To Do With Strategy: A Cognitive Perspective’, Journal of Management Studies, 36(7): pp. 953-975.

Henke, J. (1983), ‘Involving Boards of Directors in Strategic Planing’, Journal of Business Strategy, 7: pp. 87-95.
Canals, J. (2001), ‘How to Think About Corporate Growth?’, European Management Journal, 19(6): pp. 587-598.
Nonaka, I. (1991), ‘The Knowledge-Creating Company’, Harvard Business Review, 69(9): pp. 95-104.
Accenture. (2011), ‘Company Description’, Company Overview, Available at:
[Accessed 27 March 2011].

Reliance Industries Limited. (2011), ‘Code for Board of Directors’ & Board Committees’, Corporate Governance Manual, Available at:
[Accessed 28 March 2011].

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