Strategy and Action Plans for Panera Bread Company

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Introduction This report draws the action plans required to implement strategy for Panera Bread Company introduced in the case study included in strategic planning course. The following topics are discussed in this report. Background about Panera Bread Case study discussion Suggested Action Plan based on strategy mentioned in the case study Comparing suggested plan with actual plan implemented by Panera Bread Summary Background Panera Bread Company specializes in bakery-cafes and it one of largest food service company in United states. The company is also operating in Canada. The company is operating in three business segments including bakery-cafe, franchise and fresh dough and other products operations.("2012 Annual Report ," 2013) . Case study analysis The case study had discussed the situational analysis and the strategy for Panera Bread Company till end of 2003.The situation analysis for Panera Bread company in 2003 can be summarized, using SWOT analysis, in the table below. Strengths Vertical growth Horizontal growth pioneer of fast casual restaurants Social responsibility quality of its bakery-cafes Growth of franchise operations Weaknesses marketing Opportunities Emerging market (fast casual restaurants) Customer satisfaction Threats Competition Panera Bread Company was aiming to grow further by expanding both company-owned bakery-cafes and its franchises operations. The company strategy relied on the differentiation and on exploiting its competitive advantages which includes quality of bakery-cafes operations and sites of its cafes. Suggested Action Plan In order to implement the strategy adopted by the company and mentioned in the case study , the following outlines for the action plan is recommended. Th... ... middle of paper ... ...eport ," 2013). Summary The actual strategy implementation for the company is very similar to the suggested plan. Panera Bread Company thrives to achieving the planned target by focusing on its distinctive advantages and realizing its strategic objectives. References: Hill, C. W., & Jones, G. R. (2013). Chapter 12 : Implementing Strategy in Companies that Compete in a Single Industry.Strategic management: an integrated approach (10th ed., pp. 412-453). Mason, OH: South-Western, Cengage Learning. Proxy Statement. (2013, June 22).Panera Bread Company. Retrieved April 3, 2014, from https://www.panerabread.com/content/dam/panerabread/documents/financial/2013/prxy-2013.pdf 2012 Annual Report to Stakeholders. (2013, April 18). Panera Bread Company. Retrieved April 3, 2014, from https://www.panerabread.com/content/dam/panerabread/documents/financial/2012/ar-2012.pdf

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