Strategies in the Sports Marketing Industry Essay

Strategies in the Sports Marketing Industry Essay

Length: 1114 words (3.2 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Imagine sitting at a favorite sporting event. Think about all the advertisements on the jumbotron and the things the team wants you to buy. All these teams have one main goal, to sell you product and make a profit. The men and women behind the scenes making this all happen are sports marketers. According to Wake Forest University, the careers of sports marketers are fast paced, exciting and quite hectic. From NASCAR to baseball, these marketers use a multitude of strategies to market product in the real world. For example Mike Ozanian, member of the Forbes staff, talks about the Dallas Cowboys. He contributes the 500 million dollar revenue from per season to specific athlete endorsements and being on the tv show “Hard Knocks”. In addition Gwen Burrow, writer at EMSI supports Ozanian by using Drew Brees, the highest paid player, with 11 million in endorsements as a prime example of sports marketing. On the other hand, Joe Gillespie, the CEO of Zoove, discusses the impact technology has on sports marketing. He notes how fans can order food, shop for merchandise, check bathroom lines all from the comfort of your seat with your mobile device. Steve Parker supports Gillespie’s technology approach in saying that everyone has access to television whether in the home or out in public. Anyone watching on tv will see commercials promoting these teams. The world of sports marketing plays a major role in the U.S. Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits.
Everyone that has a favorite sports team has that one player, who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the ...


... middle of paper ...


...s a huge role in the economy as well, contributing roughly $14.3 billion. Without sports, sports marketers and the fans, the economy and the way we perceive the world would be entirely different.


Works Cited
Burrow, Gwen. "Not Just a Game: The Impact of Sports on U.S. Economy." EMSI Economic Modeling Specialists Intl. N.p., 9 July 2013. Web. 15 Dec. 2013.
"Career and Professional Development." Sports Marketing. Wake Forest University, n.d. Web. 16 Dec. 2013.
Gillespie, Joe. "How Brands Are Using Mobile To Change The Game." MediaPost Publications. N.p., 29 Oct. 2013. Web. 16 Dec. 2013.
Ozanian, Mike. "Dallas Cowboys Lead NFL With $2.1 Billion Valuation." Forbes. Forbes Magazine, 05 Sept. 2012. Web. 16 Dec. 2013.
Parker, Steve, Jr. "Sports Marketing: Breaking Down Barriers to Better Consumer Relationships." Asking Smarter Questions. N.p., n.d. Web. 16 Dec. 2013.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Strategies in the Sports Marketing Industry Essay

- ... Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits. Everyone that has a favorite sports team has that one player who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the biggest money makers is the athletes themselves. In NASCAR, popular drivers are talked about more on television and online, which creates more buzz for the products on their cars....   [tags: product, technology, athlete, economy]

Strong Essays
1124 words (3.2 pages)

A Comparison of Strategies in Sports Marketing Essay

- INTODUCTION An organization is established, it has some mission and vision. This mission and vision define its operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the “sustainable” competitive advantage - where competitor cannot easily duplicate the firm’s strategy. The most difficult challenges facing organizations is that strategies are not always efficient as originally planned....   [tags: Strategic Sport Marketing]

Strong Essays
1983 words (5.7 pages)

A Career in Sports Marketing Essay

- Motocross is one of youngest sports in the world. While being one of the youngest, it is also one of the pioneering action sports and has seen major growth over the last half century. The sport has the most comprehensive coverage on broadcast networks like NBC, Fox Sports and CBS Sports that it has ever experienced. One of the biggest events of the year is the “Motocross of Nations” or “MXon”, consisting of teams from roughly 40 countries. MXoN is sanctioned is sanctioned by FIM and promoted by Youthstream, both motocross affiliated companies headquartered in Europe....   [tags: action sports, moto]

Strong Essays
1490 words (4.3 pages)

Marketing Strategies For Red Bull Essay

- ... Because of this, Red Bull often advertises though buzz marketing where these states of high excitement and arousal already exist - such as music festivals, bars, clubs and sporting events. This entices consumers to buy Red Bull, as the product is perceived to help prolong these states of arousal and excitement. By focusing so heavily on pre-sale and content marketing, red bull has built up a high-energy extreme personality allowing them not to be the commercial but the show itself (O’Brien, 2012)....   [tags: Marketing, Drink, Drinking, Perception]

Strong Essays
971 words (2.8 pages)

Essay on Lenovo Group Plc. Marketing Analysis

- Introduction During the last 15 years Lenovo Group Plc. has developed rapidly in the world of PC manufacturing. Through the innovation and the high quality of its products Lenovo tries to obtain an important market share in hi- tech products not only in China where its headquarters are but also in the EU and USA. To achieve this it is essential to develop the brand equity of its products and services which is an intangible asset which helps every company to obtain and retain its customers with the positive awareness, thoughts, feelings and loyalty on behalf of the customer....   [tags: Marketing ]

Strong Essays
880 words (2.5 pages)

Marketing Strategies for Emirates Airlines and British Airways Essay examples

- Objectives of the Report The focus of the report is on the various strategies adopted by the two airlines viz. Emirates & British Airways in the various markets they operate and provide their service and are looking for growth opportunities across globe. o Intercepting various strategies adopted by the airlines with regards to marketing in different countries o Regional differences and Cultural factors o SWOT analysis for each airlines o Porters Five Forces acting upon each airline   EMIRATES Emirates is a Dubai, United Arab Emirates, based airline and is one of the subsidiaries of the Emirates Group which is owned by the Government of Dubai’s Investment Corporation....   [tags: Analysis of British Airways]

Strong Essays
1741 words (5 pages)

Exploring Sponsorship Strategies for Sporting Goods Brands in China Essay example

- Exploring Sponsorship Strategies for Sporting Goods Brands in China Introduction As is well known, nowadays sponsorship takes an increasingly important role in sport revenue. The situation is that, sporting goods brands, including Nike, Adidas and Puma, enjoy high returns by high-investigate sponsorship. “The attitude toward both sponsors is significantly influenced by sponsorship awareness, while the attitude toward the sponsor was the strongest predictor of purchase intentions” (Rui Biscaia, Abel Correia, and Antonio Fernando Rosado, 2013)....   [tags: sport industry revenue]

Strong Essays
1783 words (5.1 pages)

A History Of Excellent Marketing Strategies For Having The Usa Basketball Team

- ... The association now earns respect because you have figures who are idolized world-wide supporting the products. Nonetheless the sports world is lured into the brand by this idea more than any other audiences because he is a basketball player. We see this process continue when the company also added Richard Sherman to their lineup of celebs. Last year Richard Sherman was ranked as the number one corner in the National Football League (NFL) and placed on the cover of Madden NFL 15. Furthemore the All-Pro cornerback is a member of the Seattle Seahawks and his team went to the Super Bowl....   [tags: Super Bowl, National Football League]

Strong Essays
1263 words (3.6 pages)

Essay Nike Marketing Plan

- ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy....   [tags: Business Marketing]

Strong Essays
1666 words (4.8 pages)

Essay about Niche Marketing

- Niche Marketing This is where firms concentrate on selling to a small market, due to these costs can be kept low because of the savings made by specialization. IT is usually used by smaller firms as they can concentrate on establishing a strong image and position in their niche. Also niche markets are usually ignored by larger multinational firms, who are not interested in the low sales volume yielded by a small segment. A good example is Rolls Royce who specializes in the luxury automobile niche....   [tags: Definition Paper Niche Marketing Economics]

Free Essays
1731 words (4.9 pages)