Strategies in Making a Tourism Campaign

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Tourism sector had become the most fast-growing sector in economy in the world which contributes to nation’s development. According to study done by UN WTO in 2011, international tourist arrival increase 4.6% from 940 million in 2010 (Tourism Highlights, 2012). Malaysia also not being left out from the tourism sector economic boost as it became the country’s most rapid growing economic sectors, and as reported in The Star Online in 15 August 2013, in 2012 the tourism sectors contribute RM 60.6 billion with the number of tourist of 25.03 million (The Star, 2013). Also in Thailand, the tourism sector is also growing and statistic done by Tourism Authority of Thailand (TAT) in 2008 show that in 2007 the sector contributes about 547 782 million Thai baht or 11 billion Euro (Tourism Authority of Thailand, 2008). Both countries have very similar strategies to attract the tourist such as making a national tourism campaign and launching e-tourism in the internet.
The first strategy is making a tourism campaign such as making slogan or brand of the nation. Both of the countries have a memorab...

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