Scenario 3: Active Listening
Process: Active listening in a job interview could be taken as a process. This process is useful at the time of job interview by making eye contact with the interviewer and keep hearing every word spoken by them (Cram101 Textbook Reviews, 2012). Active listening process is also used in a job interview by preparing every information and knowledge related with the job profile and company, thus candidate could easily understand what the interviewer speaks. Cross questioning is also used for active listening process (Turnbull & Valla, 2013).
Strategy: Developing a strategy for active listening is also necessary and important in order to have a good impression on the interviewer. According to active listening strategy,
I used this kind of behavior at the time when a major challenge is there in front of boss related to the organization and the boss would not able to cope up with this challenge. Thus, I will use my skill and knowledge to provide better outcomes and result to the boss that will be also in favored of the organization (Glynn & Woodside, 2012).
References
Cram101 Textbook Reviews. (2012). e-Study Guide for: Strategic Marketing: Business, Management, 8th ed. USA: Cram101 Textbook Reviews.
Ferrell, O.C. & Hartline, M. (2012). Marketing Strategy, 6th ed. USA: Cengage Learning.
Glynn, M.S. & Woodside, A.G. (2012). Business-to-business Marketing Management: Strategies, Cases and Solutions. USA: Emerald Group Publishing.
Kotler, P., Burton, S., Deans, K. & Armstrong, G. (2012). Marketing. USA: Pearson Higher Education AU.
Meek, H. & Meek, R. (2012). CIM Coursebook 03/04 Strategic Marketing Management. USA: Routledge.
Tsiotsou, R.H. & Goldsmith, R.E. (2012). Strategic Marketing in Tourism Services. USA: Emerald Group Publishing.
West, D., Ford, J. & Ibrahim, E. (2015). Strategic Marketing: Creating Competitive Advantage. USA: Oxford University
Kotabe, M., & Helsen, K. (1998). Global marketing management. Temple University. New York: John Wiley & Sons.
Kerin, Roger A., and Robert A. Peterson. Strategic marketing problems: cases and comments. 12th ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Print.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Kotler, P., Keller, K.L. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
In conclusion, I think we need to master different listening styles to be used in different situation in order to contribute to effective communication strategies and planning.
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
... P.H. (1988). Marketing Management: Analysis, Planning, Implementation and Control. (6th ed.). Prentice-Hall: Englewood Cliffs.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers
Listening is an aspect of communication that vital the building of understanding and of a relationship between individuals. Listening can be an active
In applying the skills to a case scenario, I found it difficult to focus and use my active listening skills. I do know that in an ideal situation, I will more than likely be one on one with my client and will generally conduct the interview in a quieter atmosphere, allowing me to focus better on what the client discloses. However, with continuous practice I believe I will be able to overcome becoming distracted by background noises.
In all aspects in life effective listening plays an important role in our lives, both professionally and personally. As many of know from experience listening is never easy in fact it can be difficult to understand what is being said by the speaker. Because of laps in attention we tend to misunderstand some of the messages that are being relayed to us or disregard them altogether. Effective listening is important for receiving the correct feedback from those you’re speaking with and requires a focus that should be central to what is being said or what topic is being discussed.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Listening is one of the most powerful tools of communication and is a process that is used to receive, convey a meaning, and respond to both verbal and nonverbal messages. It is what we choose to do and it requires more work than speaking. Oftentimes, people simply misunderstand the difference between listening and hearing. Hearing is a passive process that takes in sounds and noises and listening is what you choose to do. This selective process includes 5 phases that can be acquired for us to become effective listeners in the future. The 5 phases are attending, understanding, remembering, critically evaluating (listening), and responding. Once the 5 different areas are understood, we will become aware of what needs to change and how we can change them. This will also allow us to improve our listening skills in the workplace, school, at home, etc.