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Efficient marketing strategy
Efficient marketing strategy
Efficient marketing strategy
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Family Dollar was established in Charlotte, North Carolina in 1959 by a 21 year old entrepreneur named Leon Levine. He was interested in operating a low-overhead, self-service retail store. Levine’s main goal was to offer a variety of high quality merchandise to customers for under $2.00 (Family Dollar: History). If everything in the store wasn’t a dollar to begin with why did he name the store Family DOLLAR? The fact is that any person can be influenced in a different way just by the way someone words a sentence or phrase. A prime example of this is a Family Dollar store. The problem is that Family Dollar doesn’t sale everything in their store for a dollar, like a Dollar Tree does. Dollar Tree is seen to be one of the very few true dollar stores there is that sales everything for a dollar. The name of the store Family Dollar just catches everyone’s eye and makes them think that they are getting a better deal on the items they purchase there. The fact is that everyone who goes into the store is thinking that generally everything in the store is going to be a dollar, but it’s not. That is the purpose of the usage of words in the title of the store. Dollar General is also another store that has the same usage of words in their store name to make their customers think the same way. Every customer is baited into thinking that everything in the store is going to be a dollar but in the end their thoughts will be different.
This kind of word usage is a part of businesses everywhere around the world. It is known as cognitive grammar. Cognitive grammar is known to influence people by making them think something you want them to think. According to the book titled Cognitive Linguistics, cognitive grammar also leads into a t...
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Works Cited
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Croft, William, and D A. Cruse. Cognitive Linguistics. Cambridge, U.K: Cambridge University Press, 2004. USC Upstate Ebook. Web. 27 February 2011.
Family Dollar. “History: Introduction.” Family Dollar. Family Dollar Store, Inc. 2011. Web. 26 February 2011.
Hansen, Torben, and Hans S. Solgaard. New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface between Retailers and Consumers. Boston, Mass: Kluwer Academic Publishers, 2004. USC Upstate Ebook. Web. 28 February 2011.
Philip Lief Group and Lynie Arden. 220 Best Franchises to Buy: The Essential Sourcebook For Evaluating the Best Franchise Opportunities. New York, NY: Random House, 2000. Print.
A prior market firm used by Wal-mart (GSD&M) warned Wal-mart of the public image issues they were facing and had not addressed, even though they had been advised of them for over two years. GSD&M wrote in one review to the company that “sadly, after two years of empty rhetoric and ineffective publicity stunts, we now know that Wal-Mart has not only needlessly hurt its Associates and their families, but has pointlessly hurt the image and success that Sam Walton built.” (wakeupWalMart.com, 2007). Wal-mart has acted in a manner that blends with the theory of egoism. This theory “sets as its goal the benefit, pleasure, or greatest good of the oneself alone.” (wofford.edu, 1997). “Egoist use personal advantage…as the standard for measuring an action’s rightness.” (Shaw, 2008, p. 45). Clearly Wal-mart today is acting with interests geared toward their personal advantage and not considering the wreckage it is leaving all around them.
The branding Ms. Klein wrote about only appears to work because the idea of “choice” as defined by the brick-and-mortar retailers is an illusion. Anyone entering a department store or mall understands this quiet truth. There are many styles to choose from, it seems, b...
It turns out that one of the most helpful areas for studying linguistic relativity is that of th...
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
A1: Dollar General's main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
Since the age of 2, children are capable to follow the object label and shift their focus to a particular part of an object via the grammar structure (Waxman & Markow, 1995). Brown (1957) described the pre-school child were successful in recognising the linguistic nature of verb and noun when hearing a novel word from a sentence. For instance, the students were able to illustrate the novel noun (e.g. “Give me a capa.”) as a visible object, and understand the new verb (e.g. “Do you like capaing”) as indicating an action. Moreover, labels can be formed when several objects are believed to possess commonalities within the same category, even when the word itself does not have any semantic meaning (Sloutsky & Fisher, 2004; Waxman & Markow, 1995; Waxman & Hall, 1993). Thus, a non-word that is pronounceable but yet meaningless can be used as a label in object categorisation
Through the years, linguists have produced many models of grammar, however, two models have proven to be most controversial. They are Chomsky's generative grammar of formal syntax and functional, usage-based approaches. These two fields, formalists and functionalist, are divided into two divisions of linguistic theories without cooperation. While one field focuses on cognitive abilities, the other directs their attention to syntax and universal grammar (henceforth UG). This essay investigates the main characteristics and basic differences of generative grammar and usage-based approaches.
Curzan, Anne, and Michael Adams. "Chapter 1-2." How English Works: A Linguistic Introduction. Boston: Pearson Longman, 2012. 1-56. Print.
The survey offers insight into shopper partiality toward each store identifying the general attitude for the respondents toward each shopping area. Survey results were captured through a telephone based survey of 150 local residents conducted by the Archimedes Group, Indiana, PA (Weiers, 2008).
Pinker, Steven, and Ray Jackendoff. 2005. The faculty of language: What’s special about it? Cognition 95.210-36.
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml
Shopper purchasing examples around the globe keep on changing. This is reflected, for instance, in the development of 'e-trade' and the resurgence of accommodation stores.