Strategies Employed by Organisations in the Contemporary Business Environment and Their Strategic Fit.

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1. Problem statement Businesses in the contemporary business environment employ different strategies in their efforts to achieve strategic fit. This is true for businesses all over the world, including in Southern Africa. Do businesses in South Africa, particularly in the very competitive apparel retail and heavy construction industries, gather and utilize their different resources, whether human capital, technology, information or money, to address their obstacles strategically and ultimately achieve strategic fit? 2. Research objectives This study has the following objectives 1. To investigate what strategic attitudes apparel retail and heavy construction organisations in South Africa favour to direct their long-term business objectives. 2. To determine whether the business strategies that South African apparel retail and heavy construction organisations employ are effective in their efforts to achieve strategic fit. 3. To determine which strategies are more successful for the different apparel retail and heavy construction organisations in South Africa in their distinctive environments. 3. Research design A qualitative, non-experimental research design, will be used to gain a richer understanding of the rationales behind the strategies that the selected organisations in the South African apparel retail and heavy construction sectors. Qualitative research methods are used to investigate subjective data that is not easily presented in numbers, and provides additional perspective with the assistance of words, context, and feelings, while assisting in explaining data neglected by quantitative research methods (Salkind, 2012:226). Graebner, Martin, and Roundy (2012) also believe that it is useful fo... ... middle of paper ... ...yed by South African banks in response to the global economic crisis’, African Journal of Business Management, 6(34):9634-9648. Koufogiannakis, D., Slater, L., & Crumley, E. 2004. ‘A Content Analysis of Librarianship Research’, Journal of Information Science, 30(3):227-239. Koufogiannakis, D., Slater, L., & Crumley, E. 2004. ‘A Content Analysis of Librarianship Research’, Journal of Information Science, 30(3):227-239. Marshall, M. 1996. ‘Sampling for qualitative research’, Family Practice, 13(6):522-5. Maxwell, J. 1997. ‘Designing a qualitative study’. In L. Bickman & D. J. Rog. eds. Handbook of applied social research methods. California: Sage, pp.69-100. Salkind, N. 2012. Exploring research. 8th ed. New Jersey: Pearson International. Teddlie, C. & Yu, F. 2007. ‘Mixed Methods Sampling: A Typology With Examples’, Journal of Mixed Methods Research, 1(1):77-100.

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