Strategic Plan for Apple Inc.

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Apple Inc. is a leading worldwide retailer of computers, cell phones, tablets, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks, and financial projections used as the basis for moving the business forward. Implementation Plan Apple Inc. is in a transition period, after the demise of Steve Jobs. The company seeks methods that will recover market share. The implementation is an essential part of the strategic plan and its main concern is how to diversify product offerings. In addition, retain customer loyalty and be a leader in the mobile marketplace. Moorman (2012), “ Apple has used these principles to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands” (para.6). The program directs the following areas of concern: short-term goals, specific functional tactics, outsource nonessential functions, and plan an effective reward. Objectives Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. The strategy is to enlarge the company’s distribution network to reach more consumers. Continue to invest prudently in Research and Development. Functional Tactics Management involvement wanted functional tactics to carry out successfully. In addition, the functional area, “marketing, finance, operations, R&D, and human resources will need to be included so that change can occur on all facets of the business’ operation” (Pearce & Robinson, 2014). The Research & Development department is ... ... middle of paper ... ...loyalty within the company. 1. Phishing attacks – information breaches that resulting in loss of intellectual and property loss. 2. Personal usage of secret data by employees – employees will likely have access to personal data such as credit card numbers, addresses and other key details that lead itself to identity theft occurring. Works Cited Apple, (2014). Retrieved http://www.apple.com Apple Retail Stores: the 9-success factors. (2007). Retrieved from http://retailbusinessnews,wordpress.com http://feeds2read.net/Rss-View/10107/TaskManagementGuide.com-Articles Pearce II, J.A., & Robinson, J.R. (2014). Strategic Management: Formulation, implementation, and Control (13th Ed.). New York: McGraw-Hill Irwin. Moorman, C. (2012). Why Apple Is a Great Marketer. Retrieved from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/

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