Strategic Management Report on Apple Inc.

1. Introduction

Apple Inc., formerly known as Apple Computer, was established in 1976 in Cupertino, California. It is a technology company that produces consumer electronic goods; therefore, it is important to understand its customers’ needs and to re-evaluate their products. Their main products are iPad, iPhone, iMac and iPod. To ensure that everyone in the world is able to get access to apple products, apple had set up company around the world, such as Asia Pacific, Europe, Middle East and America, and partner up with the local mobile and electronics providers.

2. SWOT Analysis

Strength 1. Customer Loyalty

Apple has a strong customer base and these customers are loyal to their products.

2. Brand Awareness/Reputation

Due to the advertising and marketing efforts of apple, apple products are well-known by people around the world.

3. Multinational Corporation (MNC)

Apple Inc. is a MNC, supplying its products to various countries, ensuring that people all over the world will be able to purchase their products easily.

4. High Quality

Apple is known for investing lots of money into its Research and Development (R&D) to increase the quality of their products.

Weakness 1. Expensive

Apple’s products are known for its high pricing and not everyone is able to afford buying Apple’s products.

2. Brand Exclusiveness

Apple is exclusive in their products, such as owners of iPhones would not be able to import their songs in iTunes to other phones without the use of third party software.

Opportunities 1. Growth of tablet and smartphone market

With the growth of tablet and smartphone market, Apple will have the opportunity to improve their products to capture a larger market.

2. Increase in demand for iCloud services iCloud can be used as a backu...

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...in the world. However, most of its citizens are from low to middle income families. However, Apple’s products are high in selling price and many might not be able to afford it. In order to increase their market share in these countries, Apple Inc. may consider lowering the prices of their products or to come out with a new series of products that are more affordable. Apple Inc. also has to keep up with the rapid demands for new technology and continue adding in new features to its new model so that its customers would be able to see the significant difference between the old and new models. Having the latest technology is town will definitely attract the interest of the consumers and gives them leverage over its competitors. A unique slogan should be created so that it differentiates itself from their competitors by maintaining a special image in the consumers’ mind.