Strategic Management for Travel and Tourism

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Introduction
After examining different theories of organizational strategy we were able to apply each case to our company and work. We also learned that there are two dominant methodologies, categorized as planned/analytical and emergent approaches. These strategies provide much knowledge and advice as to how to improve our organization. However, it is important to remember that these theories are not perfect. They do not encompass every organizational situation and there are a lot of circumstantial assumptions made as well. In the following discussion we will analyze the advantages and disadvantages between these strategic theories. In addition I will reflect on how these approaches may be used in my own real world situation.
The planned/analytical approach
This type of approach is deliberate—meaning it has been realized as intended. There are variations of this of course. According to Mintzberg (1985), for the approach to be perfectly deliberate there must be three conditions met. (1) the organizations intentions and goals are ironed out in layers of detail so that there is no doubt when decisions are made. (2) This of course mandates that almost all actors be aware and accept the course of the organization. (3) Lastly, the goals/intentions of the organization must be accomplished exactly as planned. There can be no external forces (i.e. political, technological) involved in this. The environment must have been completely controlled by the organization with no irregular changes.
Some advantages of this approach:
• If the strategy is formulated with a skillful and clear direction then it may offer a more direct route to your organizations objective.
• Provides a rational and systematic process to set well-defined objectives and f...

... middle of paper ...

...ecret formula for success. We must take this newfound knowledge-- like the strategies described above, and mold them to fit in and improve our organization.
References
Evans, N. et al. (2003) Strategic Management for Travel and Tourism. Oxford, UK: Butterworth-Heinemann
Grundy, T. & Brown, L. (2002) Strategic Project Management: Creating Organizational Breakthroughs. London, UK: Thomson Learning.
Hines T. (2004) Supply Chain Strategies: Customer Driven and Customer focused. Oxford, UK: Elsevier Butterworth-Heinemann.
Mintzberg, H. & Waters, J.A. (1985) ‘Of strategies, deliberate and emergent’, Strategic Management Journal, 6: 257-272. Retrieved from http://sfxhosted.exlibrisgroup.com.ezproxy.liv.ac.uk/lpu?title=strategic+management+journal&volume=6&issue=3&spage=257&date=1985.

Stonehouse, G. & Houston, B. (2002) Business Strategy. Oxford, UK: Butterworth-Heinemann.

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