The Microsoft Corporation is a publicly traded company. It was founded in 1975 and prides itself as a leader in software and product solutions for individuals and businesses. Their mission and vision is to be a go-to source for everyone globally, and to be able to consistently produce platforms and products superior to the competition. Their comprehensive line-up makes them a very competitive business in the market, and one that can partner with a multitude of sources. They feature a broad array of products and services including Windows, Office, Windows Phone, box, Skype, MSN, Bing and Surface (Microsoft, 2015). Technology changes have been promoted by the company, and they have new tools available to the public. They have cloud-based systems that are industry-leading, and respond to a greater need to connectivity through the use of the internet and applications in order to access files and programs remotely or via mobile phone or tablet. Their latest filing was made available through the U.S. Securities and Exchange Commission was on September 29, 2015. It discussed how Microsoft is pursuing high-level processes for businesses through their software like Office 365 and with their Intelligent Cloud. In Exhibit 99.1 of the filing, it is seen that the company has invested a great deal in personal computing, Intelligent Cloud and productivity processes, but have still increased total revenue from 2014 to 2015 (U.S. Securities and Exchange Commission, 2015).
Globalization and technology changes have impacted the corporation greatly. They have also used these same changes to impact their consumers and the market position as well. The Industrial organization and resource-ba...
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...ilar amount of risk) (Hitt, Ireland & Hoskisson, p. 5). A firm is strategically competitive when they have a value-creating strategy. By maximizing production and output, the company has strategically placed itself in position to see significant profit. In order to be strategically competitive in producing above-average returns, a strategy first has to be formulated, and implemented. Referring to Figure 1.1 in the text (p. 5), there are several ways to approach strategy formulation. This includes at the business and corporate-levels, through competitive rivalry and competitive dynamics, acquisition and restructuring, international strategy and cooperative strategy. Leadership would then be in charge of communicating the necessary objectives to the team in order to assign roles and responsibilities.
For Microsoft, they exhibit a mix of Industry Organization and Resou
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