According to Hallahan et al. (2007) who defined strategic communication as being “the deliberate use of communication as a means of achieving an organization mission”. Strategic communication is an organisational effort in which is a result of a transactional social task done within an organisation (Shockley-Zalabak, 2002). Argenti et al. (2005) argues that strategic communication is “communication which is aligned to the organizations overall strategy in an effort to enhance the strategic positioning” (p. 83). As Murphy (2009) described strategic communication in behavioural terms as being “an orchestration of various actions, images and words in an effort to create some cognitive information results” (p.105). According to Clampitt et al. …show more content…
There strategic communication plays the role of assisting in the management of organisational relationships in relation to disbursing information to the various stake holders in a timely manner and in a way that solves any uncertainity (Cutlip, et al., 2006; Everett, 2001). The rise of strategic communication comes from the identification of important strategic issues both internally and externally which require to be solved in the right time to enable smooth flow of information (Everett, 2001).The effort of identifying and differentiating the key strategic matters in organizational communication is one of the key contributing abilities in the endeavor of developing strategic communication (Steyn, 2003). Organisation communication needs remain to be fluid can shift depending on different situation (Weick, 1979, p. 132). The organisational member’s such as manager and employees ability in the identification, , interpretation , differentiation and being able prioritise communication matters are an important skill for the development of an organisational strategic communication effort (Murphy, 2007; Whittington, 1993; Clampitt, DeKoch, & Cashman, 2000; Porter, 1996;Cummings & Wilson, 2003; Steyn, 2003). Scott (2003) asserts that in an organization there are a number of flows which connect to form a system, he identifies the flow of information as being the one with the most importance since it places demands on organisational players to process information within the organization. The way information gotten is processed from the environment has a potentially to influence an organisation’s success (Daft & Weick, 1984). Environmental scanning understanding underpins the creation of strategic communication as a
Gibson, J.W., and R.M. Hodgetts. 1991. Organizational Communication – A Managerial Perspective. 2nd Edition. New York: HarperCollins Publishers.
A) MSTT will assess Adrien and Danny ability to not verbally insult each other when they get upset
Conrad, C. R., & Poole, M. S. (2012). Strategic organizational communication in a global economy. Chichester, U.K: Wiley-Blackwell.
Strategic communication is an integral part of every business environment and workplace. Businesses without good communication tend to have difficulty in management and not do as well as businesses with high-quality communication. Internal communication within a business in which employees create relationships with another and share valuable information is recognized as the foundation of modern organizations (Men and Stacks, 2014). In business, employees and managers participate in three types of formal communication to relay information: downward, upward, and horizontal communication.
As a public relations practitioner, it is important to follow guidelines when developing a strategic communications plan. By following a step-by-step guideline, over time, consistency will develop and the margin for error will decrease or that is at least what one can hope for. The six steps to creating a well-organized and strategic communication plan includes identifying the situation, research, strategy, action plan, implementation, and evaluation. In this paper one example per step will be provided to deliver a complete understanding of each step and ensure the reader is clear on the step and function.
In today's fast paced, high tech global market place, no business can exist and survive without communications inside its own boundaries or without interaction with third party businesses outside its doors. In order to accomplish its mission and to communicate strategic initiatives and directives to all employees, top management communicates to middle and first line managers, who in turn disseminate the information to each employee in the organization. Increased global competition, pressures to stay profitable as a company, and being able to make rapid changes in a product line or service offered, requires fast and timely communication.
The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves “creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics” (Bruning &Ledingam 1999: 158).
The communication objectives are to be clear and concise and must be entirely different from other marketing strategies goals of the other competitors. Starbucks communication strategy is creating awareness, transform the views of the customer, build and strengthen the brand image, create a replacement image of a new brand of coffee to the new customer’s view.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Organizations needs to get it all together, they need to take some time out to do a little “soul-searching” and pay a lot of attention to all forms of communications that they intend to put out there. The marketing communications issues nowadays are not grievous as it used to be but rather now subtle offenses that an average consumer might not take not of or mild offense that tend not to get attention of the media. So many organizations are still caught in the act of unethical marketing communications that are worse enough to cause damage to consumers. According to American Marketing Association statement of Ethics, “marketing system must contain no harm, must foster trust and embrace ethical value”. Marketing communications must must have
It is important for managers to understand the communication process. Without understanding the process, how can managers effectively communicate? Communication can be verbal, non-verbal, written or visual. According to Interpersonal Communication: Lifeblood of an Organization, “the basic process of communication initiates when a fact is perceived or an idea devised by a single person. That person (the sender) chooses to decipher the perception into a message, and subsequently conveys the message through some communication medium another person (the receiver). The receiver then must construe the message and supply feedback to the sender indicating that the message has been comprehended and fitting action taken.” (Sethi, Seth 209) That is a lot of opportunities for misunderstandings! First, the sender has to be clear about the message. If the sender does not completely understand the subject, then how can the receiver? Then the sender has to clearly communicate the full message though the appropriate medium. How do you decide the appropriate medium? The topic, timeline and receiver should be fac...
Marketing communication assists in the development of brand awareness. This implies that customers will interpret product’s information into how they perceive that product that will subsequently affect a product’s position in the market. Furthermore, marketing communication is used as a means of maintaining existing customers, as well as built strong relationship with all the market stake holders. There are several marketing communication strategies, and the challenge to businesses if finding the right one to use. Choosing the most appropriate marketing communication strategy may ensure a product’s success in the market. More often than not, business will require using more than one strategy to effectively disseminate the massage the company is trying to send. Below is an example of the best strategies for different businesses.
Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...
Business communication is any communication use to build partnership and it protect goodwill for the future. Goodwill is valuable compare to its tangible assets such as a good name and reputation, a fair location, an interesting products and outstanding customer service can ensure earnings to a business. The effective communication is the key strategy and extremely an important part of organizational success. Insensitive messages can eliminate a company’s goodwill whether it automatically to customers, employees or even a business partner. Nowadays, people in the business community are increasingly conscious of the need to use language that identify diversity and does not allude or exclude people on the basis of gender, race, age and people with disability.
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.